Tuesday, June 10, 2008
Sponsored events and conflicts of interest
Regular readers of this blog will know that there are World Health Assembly Resolutions calling for care over conflicts of interest in sponsorship of health workers and programmes.
What is meant by a conflict of interest? Well, as a starting point consider that sponsors want their logos on the materials of a sponsored event and possibly materials on a stand or in a participants pack. These are opportunities that fundraisers for events will sometimes explicitely offer to possible sponsors - the opportunity to promote themselves and/or their products to a key target audience. Companies may well also want to mention their sponsorship in their materials, websites, to the media and so on to gain kudos from any good name you have and for their perceived generosity (even when the money comes from their Public Relations or marketing budget).
So if you are running an event on infant care and it is sponsored by a bank, then you would not be surprised to think the bank is hoping to give the impression it cares about the next generation - a good image for a bank - and wants to pick up a few customers. Or if it is a mobile phone company, it is wanting its name seen by participants, most of whom will use mobile phones and may remember the name next time they are considering a change or may be less likely to cross the road the next time they encounter a marketing person in the street.
Now you may not like particular banks or mobile phone companies and that may be a good reason not to have them as sponsors, but I would suggest there is not a conflict of interest here. How you care for a child or how you advise others to care for a child is not going to be affected if you feel a little more inclined to read a flier from one of the nice sponsors of your event than you might have been beforehand.
What if it is a washing powder company that promotes its products at the event? Babies are messy creatures and, while everyone uses washing powder, people do so to a greater degree when a baby is messing up its clothes and reusable nappies (if those are being used). Here the company has a direct interest in how you care for your child or advise others. They want their product to be used. Will favouring the sponsor over another company make any difference to the child and its family? Unlikely. Desite all the hype I would guess there is not that much to choose between washing powders so recommending one over another won't do much harm, other than using your time and good name.
Now what about bottle and teat companies and formula companies? Like all the types of companies mentioned so far they want their products to be used and recommended rather than competing ones. Again, despite the hype there is not really much to choose between the different commercial products on the market. Those added ingredients which companies build their marketing campaigns around have no proven benefits. And if they did, we would want to see those ingredients in all products. See:
http://oycottnestle.blogspot.com/2007/08/best-infant-formula.html
But they are not only competing with each other. They are competing with breastfeeding. Putting 'breast is best' on labels and in small print as a grudging compliance with laws does not negate this fact.
Does it make a difference if a company complies with the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions when considering whether there is a conflict of interest?
A code violator may be more effective at competing with breastfeeding, but a code complier is still, like the bank and the washing powder company, looking for a return on its investment. So, no, I don't see how it makes a difference. Their interest - making a profit from artificial feeding - conflicts with providing impartial advice.
What about companies seeking to profit from breastfeeding, like pump companies and nipple cream companies? They too are looking for sales, recommendations, image transfer, good PR, access.
You might not really care if a mother is more likely to use one bank over another or a mobile phone company rather than its competitor.
You might be clear that breastfeeding and independent advice for mothers who use formula should not be undermined by the presence of companies with competing objectives.
But do you want to recommend a particular breastpump, feeding bottle (for expressed breastmilk) or a nipple cream? Are you comfortable with other aspects of the business of the company that owns the particular brand or subsidiary company?
If you feel there is a conflict then there is a conflict of interest. If you don't feel there is a conflict then you are defending your sponsor. Which may be fine. But it is not a neutral position.
If you think it is not an issue because the money is for a good cause and marketing doesn't really work, then that is to misunderstand why companies invest money in sponsorship.
What's the best way through?
To have sponsors you feel comfortable with, whose ulterior motive of gaining a return on their investment does not conflict with yours.
The simplest solution is to have no commercial sponsorship like Baby Milk Action and limit what you do as a result (but we think we are more effective through having no commercial links).
If you do need sponsors then why not look to products and services that have no impact on babies and young children or, if they do, they are to be welcomed. Like a photography studio, perhaps?
As a final thought, you might think you do want formula companies at an infant care event to be able to learn about the new improved formulas they are putting on the market. If so, why not assign someone to take a look at the materials, investigate the references to see if claims are evidence based and provide an impartial briefing or presentation that puts whatever the new formula may be in context. It may be new improved, but will still provide sub-optimum nutrition compared to breastfeeding.
What is meant by a conflict of interest? Well, as a starting point consider that sponsors want their logos on the materials of a sponsored event and possibly materials on a stand or in a participants pack. These are opportunities that fundraisers for events will sometimes explicitely offer to possible sponsors - the opportunity to promote themselves and/or their products to a key target audience. Companies may well also want to mention their sponsorship in their materials, websites, to the media and so on to gain kudos from any good name you have and for their perceived generosity (even when the money comes from their Public Relations or marketing budget).
So if you are running an event on infant care and it is sponsored by a bank, then you would not be surprised to think the bank is hoping to give the impression it cares about the next generation - a good image for a bank - and wants to pick up a few customers. Or if it is a mobile phone company, it is wanting its name seen by participants, most of whom will use mobile phones and may remember the name next time they are considering a change or may be less likely to cross the road the next time they encounter a marketing person in the street.
Now you may not like particular banks or mobile phone companies and that may be a good reason not to have them as sponsors, but I would suggest there is not a conflict of interest here. How you care for a child or how you advise others to care for a child is not going to be affected if you feel a little more inclined to read a flier from one of the nice sponsors of your event than you might have been beforehand.
What if it is a washing powder company that promotes its products at the event? Babies are messy creatures and, while everyone uses washing powder, people do so to a greater degree when a baby is messing up its clothes and reusable nappies (if those are being used). Here the company has a direct interest in how you care for your child or advise others. They want their product to be used. Will favouring the sponsor over another company make any difference to the child and its family? Unlikely. Desite all the hype I would guess there is not that much to choose between washing powders so recommending one over another won't do much harm, other than using your time and good name.
Now what about bottle and teat companies and formula companies? Like all the types of companies mentioned so far they want their products to be used and recommended rather than competing ones. Again, despite the hype there is not really much to choose between the different commercial products on the market. Those added ingredients which companies build their marketing campaigns around have no proven benefits. And if they did, we would want to see those ingredients in all products. See:
http://oycottnestle.blogspot.com/2007/08/best-infant-formula.html
But they are not only competing with each other. They are competing with breastfeeding. Putting 'breast is best' on labels and in small print as a grudging compliance with laws does not negate this fact.
Does it make a difference if a company complies with the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions when considering whether there is a conflict of interest?
A code violator may be more effective at competing with breastfeeding, but a code complier is still, like the bank and the washing powder company, looking for a return on its investment. So, no, I don't see how it makes a difference. Their interest - making a profit from artificial feeding - conflicts with providing impartial advice.
What about companies seeking to profit from breastfeeding, like pump companies and nipple cream companies? They too are looking for sales, recommendations, image transfer, good PR, access.
You might not really care if a mother is more likely to use one bank over another or a mobile phone company rather than its competitor.
You might be clear that breastfeeding and independent advice for mothers who use formula should not be undermined by the presence of companies with competing objectives.
But do you want to recommend a particular breastpump, feeding bottle (for expressed breastmilk) or a nipple cream? Are you comfortable with other aspects of the business of the company that owns the particular brand or subsidiary company?
If you feel there is a conflict then there is a conflict of interest. If you don't feel there is a conflict then you are defending your sponsor. Which may be fine. But it is not a neutral position.
If you think it is not an issue because the money is for a good cause and marketing doesn't really work, then that is to misunderstand why companies invest money in sponsorship.
What's the best way through?
To have sponsors you feel comfortable with, whose ulterior motive of gaining a return on their investment does not conflict with yours.
The simplest solution is to have no commercial sponsorship like Baby Milk Action and limit what you do as a result (but we think we are more effective through having no commercial links).
If you do need sponsors then why not look to products and services that have no impact on babies and young children or, if they do, they are to be welcomed. Like a photography studio, perhaps?
As a final thought, you might think you do want formula companies at an infant care event to be able to learn about the new improved formulas they are putting on the market. If so, why not assign someone to take a look at the materials, investigate the references to see if claims are evidence based and provide an impartial briefing or presentation that puts whatever the new formula may be in context. It may be new improved, but will still provide sub-optimum nutrition compared to breastfeeding.
Monday, June 09, 2008
World Breastfeeding Week 2008
Here's a message I've just received about World Breastfeeding Week and a way you can draw attention to any event you are planning.
---
Announcing the World Breastfeeding Week (WBW) 2008 Virtual Torch Run
WABA is pleased to announce the launch of the WBW 2008 Virtual Torch Run.
A virtual torch will be lighted up on the world map for every pledge that WABA receives for a WBW activity planned all around the world.
The WBW 2008 Virtual Torch Run is taking place now on the WBW website www.worldbreastfeedingweek.org.
All you need to do is to complete the pledge form attached and submit it to WABA and a virtual torch will be lighted up for you.
Please forward this news to as many people as you know and let us all participate in this virtual torch run for breastfeeding.
WBW 2008 Mother Support : Going for the Gold
Let the celebrations begin!!!!
Best wishes,
Julianna Lim Abdullah
International WBW Coordinator
WABA
P.S. Whilst WBW is officially celebrated from 1-8 August annually, there are many countries which celebrate during the months of October and November. To take part in the WBW Virtual Torch Run, all that matters is that you are celebrating WBW in the year of 2008.
---
Announcing the World Breastfeeding Week (WBW) 2008 Virtual Torch Run
WABA is pleased to announce the launch of the WBW 2008 Virtual Torch Run.
A virtual torch will be lighted up on the world map for every pledge that WABA receives for a WBW activity planned all around the world.
The WBW 2008 Virtual Torch Run is taking place now on the WBW website www.worldbreastfeedingweek.org.
All you need to do is to complete the pledge form attached and submit it to WABA and a virtual torch will be lighted up for you.
Please forward this news to as many people as you know and let us all participate in this virtual torch run for breastfeeding.
WBW 2008 Mother Support : Going for the Gold
Let the celebrations begin!!!!
Best wishes,
Julianna Lim Abdullah
International WBW Coordinator
WABA
P.S. Whilst WBW is officially celebrated from 1-8 August annually, there are many countries which celebrate during the months of October and November. To take part in the WBW Virtual Torch Run, all that matters is that you are celebrating WBW in the year of 2008.
Friday, June 06, 2008
The Queen's Shredded Wheat
The Food Magazine (issue 81) has highlighted that the British Royal Family have awarded their coats of arms to some questionable companies. You can access the magazine for a fee here:
http://www.foodcomm.org.uk/
Here is a report picking up on the story in the UK Daily Telegraph.
On the list of companies with a royal warrant is our friend Nestlé and Nestlé Purina. You can search the directory at:
http://www.royalwarrant.org/DirectorySQL.asp
Companies become eligible : "By supplying products or services on a regular basis to: The Queen, The Duke of Edinburgh or The Prince of Wales – for not less than five years. Suppliers to The Prince of Wales also have to demonstrate that they have a sustainable environmental policy and action plan."
So does this mean that Her Majesty The Queen eats shredded wheat or gives the corgis winalot? No. The Telegraph reports a Buckingham Palace spokesman saying: "Royal Warrants are a mark of recognition that a trade organisation has supplied the Royal household to its satisfaction. It doesn't necessarily mean that that particular product [bearing the coat of arms] has been used by the Queen."
It may be worth sending a message to the Queen's office asking if it would not be possible to apply some sort of ethical criteria, perhaps following ethical investment indices, such as FTSE4Good - Nestlé does not meet the policy nor the practice criteria to be listed due to its lack of respect for the World Health Assembly marketing requirements for baby foods.
Royal Warrants are actually awarded by the Lord Chamberlain of the Royal Household.
The Queen does know something of this issue. Our Policy Director, Patti Rundall, had a brief moment to explain our work to Her Majesty when she was invited to Buckingham Palace to receive a medal for 'services to infant nutrition' in the Millenium Honours List.
http://www.foodcomm.org.uk/
Here is a report picking up on the story in the UK Daily Telegraph.
On the list of companies with a royal warrant is our friend Nestlé and Nestlé Purina. You can search the directory at:
http://www.royalwarrant.org/DirectorySQL.asp
Companies become eligible : "By supplying products or services on a regular basis to: The Queen, The Duke of Edinburgh or The Prince of Wales – for not less than five years. Suppliers to The Prince of Wales also have to demonstrate that they have a sustainable environmental policy and action plan."
So does this mean that Her Majesty The Queen eats shredded wheat or gives the corgis winalot? No. The Telegraph reports a Buckingham Palace spokesman saying: "Royal Warrants are a mark of recognition that a trade organisation has supplied the Royal household to its satisfaction. It doesn't necessarily mean that that particular product [bearing the coat of arms] has been used by the Queen."
It may be worth sending a message to the Queen's office asking if it would not be possible to apply some sort of ethical criteria, perhaps following ethical investment indices, such as FTSE4Good - Nestlé does not meet the policy nor the practice criteria to be listed due to its lack of respect for the World Health Assembly marketing requirements for baby foods.
Royal Warrants are actually awarded by the Lord Chamberlain of the Royal Household.
The Queen does know something of this issue. Our Policy Director, Patti Rundall, had a brief moment to explain our work to Her Majesty when she was invited to Buckingham Palace to receive a medal for 'services to infant nutrition' in the Millenium Honours List.
Thursday, June 05, 2008
World Environment Day: Infant feeding and climate change
Today is World Environment Day.
Colleagues in the Malta Breastfeeding Foundation have producted a power point show on infant feeding and the environment. You can download it (about 1 MByte) by clicking:
http://www.babymilkaction.org/pdf/mbfwed08.pps
It looks at the resources used to produce formula compared to breastfeeding. Though it contains some figures on methane production from dairy cows, the rest of the production chain has not yet been quantified. Baby Milk Action has been trying to raise money to do this. We suggested in the Baby Feeding Law Group report submitted to the UK government consultation on its formula marketing regulations that it try to calculate the environmental benefit and cost savings of its proposed weak regulations in comparison with implementing the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant World Health Assembly Resolutions (we were able to provide in our submission information on health benefits and associated savings from those). The government did not do so.
Brazil's implementation of the Code and Resolutions and promotion and support of breastfeeding has seen the median breastfeeding duration increase from less than 3 months to 10 months. That is a significant amount of formula and bottled not produced and transported and feeds made up. If other countries followed Brazil's example, the impact may be significant. We would like to commission someone to do the calculations. If you are interesed in helping to fund this or have the expertise, please let me know.
I would also be interested in feedback on the power point show. It is addressed to mothers, rather than policy makers. What do you think of this approach?
Colleagues in the Malta Breastfeeding Foundation have producted a power point show on infant feeding and the environment. You can download it (about 1 MByte) by clicking:
http://www.babymilkaction.org/pdf/mbfwed08.pps
It looks at the resources used to produce formula compared to breastfeeding. Though it contains some figures on methane production from dairy cows, the rest of the production chain has not yet been quantified. Baby Milk Action has been trying to raise money to do this. We suggested in the Baby Feeding Law Group report submitted to the UK government consultation on its formula marketing regulations that it try to calculate the environmental benefit and cost savings of its proposed weak regulations in comparison with implementing the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant World Health Assembly Resolutions (we were able to provide in our submission information on health benefits and associated savings from those). The government did not do so.
Brazil's implementation of the Code and Resolutions and promotion and support of breastfeeding has seen the median breastfeeding duration increase from less than 3 months to 10 months. That is a significant amount of formula and bottled not produced and transported and feeds made up. If other countries followed Brazil's example, the impact may be significant. We would like to commission someone to do the calculations. If you are interesed in helping to fund this or have the expertise, please let me know.
I would also be interested in feedback on the power point show. It is addressed to mothers, rather than policy makers. What do you think of this approach?
Wednesday, June 04, 2008
New World Health Assembly Resolution - WHA 61.48
It was the World Health Assembly last week and a working group presented text on Infant and Young Child Nutrition for adoption.
The Assembly:
---
URGES Member States:
(1) to strengthen implementation of the International Code of Marketing of Breast-milk
Substitutes and subsequent relevant Health Assembly resolutions by scaling up efforts to
monitor and enforce national measures in order to protect breastfeeding while keeping in mind
the Health Assembly resolutions to avoid conflicts of interest;
(2) to continue action on the Global Strategy for Infant and Young Child Feeding and the
Innocenti Declaration of 2005 on infant and young child feeding and to increase support for
early initiation and exclusive breastfeeding for the first six months of life, in order to reduce the scourge of malnutrition and its associated high rates of under-five morbidity and mortality;
(3) to implement, through application and wide dissemination, the WHO/FAO guidelines on
safe preparation, storage and handling of powdered infant formula in order to minimize the risk of bacterial infection and, in particular, ensure that the labelling of powdered formula conforms with the standards, guidelines and recommendations of the Codex Alimentarius Commission and taking into account resolution WHA58.32;
(4) to investigate, as a risk-reduction strategy, the possible use and, in accordance with
national regulations, the safe use of donor milk through human milk banks for vulnerable
infants, in particular premature, low-birth-weight and immunocompromised infants, and to
promote appropriate hygienic measures for storage, conservation, and use of human milk;
(5) to take action through food-safety measures, including appropriate regulatory measures,
to reduce the risk of intrinsic contamination of powdered infant formula by Enterobacter
sakazakii and other pathogenic microorganisms during the manufacturing process as well as the risk of contamination during storage, preparation and handling, and monitor the effectiveness of these measures;
---
The UK supported the Resolution, which is hopefully is a good sign as we look to the authorities to take action on the marketing practices exposed in the monitoring report I wrote about yesterday. See:
http://boycottnestle.blogspot.com/2008/06/bflg-may-2008.html
The full text is available at:
http://www.who.int/gb/ebwha/pdf_files/A61/A61_48-en.pdf
This is marked as draft, but I believe it is as adopted. It will be available in due course on the WHO site in various languages.
The Assembly:
---
URGES Member States:
(1) to strengthen implementation of the International Code of Marketing of Breast-milk
Substitutes and subsequent relevant Health Assembly resolutions by scaling up efforts to
monitor and enforce national measures in order to protect breastfeeding while keeping in mind
the Health Assembly resolutions to avoid conflicts of interest;
(2) to continue action on the Global Strategy for Infant and Young Child Feeding and the
Innocenti Declaration of 2005 on infant and young child feeding and to increase support for
early initiation and exclusive breastfeeding for the first six months of life, in order to reduce the scourge of malnutrition and its associated high rates of under-five morbidity and mortality;
(3) to implement, through application and wide dissemination, the WHO/FAO guidelines on
safe preparation, storage and handling of powdered infant formula in order to minimize the risk of bacterial infection and, in particular, ensure that the labelling of powdered formula conforms with the standards, guidelines and recommendations of the Codex Alimentarius Commission and taking into account resolution WHA58.32;
(4) to investigate, as a risk-reduction strategy, the possible use and, in accordance with
national regulations, the safe use of donor milk through human milk banks for vulnerable
infants, in particular premature, low-birth-weight and immunocompromised infants, and to
promote appropriate hygienic measures for storage, conservation, and use of human milk;
(5) to take action through food-safety measures, including appropriate regulatory measures,
to reduce the risk of intrinsic contamination of powdered infant formula by Enterobacter
sakazakii and other pathogenic microorganisms during the manufacturing process as well as the risk of contamination during storage, preparation and handling, and monitor the effectiveness of these measures;
---
The UK supported the Resolution, which is hopefully is a good sign as we look to the authorities to take action on the marketing practices exposed in the monitoring report I wrote about yesterday. See:
http://boycottnestle.blogspot.com/2008/06/bflg-may-2008.html
The full text is available at:
http://www.who.int/gb/ebwha/pdf_files/A61/A61_48-en.pdf
This is marked as draft, but I believe it is as adopted. It will be available in due course on the WHO site in various languages.
Tuesday, June 03, 2008
BFLG monitoring report May 2008
Many thanks to everyone who has submitted information on what baby food companies are up to in the UK to the monitoring project we coordinate for the Baby Feeding Law Group (BFLG).
As a new development, we are producing quarterly monitoring reports which are being submitted to the enforcement authories now that our new regulations and associated Guidance Notes have come into force.
You can download the report from the BFLG website at:
http://www.babyfeedinglawgroup.org.uk/monitoring.html
It profiles the main UK formula companies - and Nestlé which is trying to break into the market.
The cover shows the battle of the beasts - the cute animals used by companies to make their products the most appealing. Who would have thought that formula is a nutritional medicine?

The marketing practices shown in this report are restricted to those believed to be illegal under UK law. They are not necessarily the worst marketing practices in the UK as the law allows many practices that are violations of the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly and are illegal in many other countries. (Earlier reports, such as Hard Sell Formula, give an overview of strategies).
Some of the practices we believe have been illegal since formula marketing regulations were first introduced in the UK in 1995. There has only been one prosecution in all this time - in 2003 for illegal infant formula advertising by Wyeth/SMA. Although convicted of a 'cynical and deliberate' breach of the regulations, similar advertisements continue to run.
Perhaps this will change now that there are new Regulations and Guidance Notes.
In three months time, if resources allow, we will produce another round up, showing what action has been taken, any resulting changes and new marketing strategies.
As a new development, we are producing quarterly monitoring reports which are being submitted to the enforcement authories now that our new regulations and associated Guidance Notes have come into force.
You can download the report from the BFLG website at:
http://www.babyfeedinglawgroup.org.uk/monitoring.html
It profiles the main UK formula companies - and Nestlé which is trying to break into the market.
The cover shows the battle of the beasts - the cute animals used by companies to make their products the most appealing. Who would have thought that formula is a nutritional medicine?

The marketing practices shown in this report are restricted to those believed to be illegal under UK law. They are not necessarily the worst marketing practices in the UK as the law allows many practices that are violations of the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions of the World Health Assembly and are illegal in many other countries. (Earlier reports, such as Hard Sell Formula, give an overview of strategies).
Some of the practices we believe have been illegal since formula marketing regulations were first introduced in the UK in 1995. There has only been one prosecution in all this time - in 2003 for illegal infant formula advertising by Wyeth/SMA. Although convicted of a 'cynical and deliberate' breach of the regulations, similar advertisements continue to run.
Perhaps this will change now that there are new Regulations and Guidance Notes.
In three months time, if resources allow, we will produce another round up, showing what action has been taken, any resulting changes and new marketing strategies.
Monday, June 02, 2008
UK Guidance Notes - our press release
Today we have issued a press release about the new Guidance Notes published in the UK to accompany the Infant Formula and Follow-on Formula Regulations 2007.
This includes some of the measures the industry has opposed, as described in the last couple of blog entries here. See the press release at:
http://www.babymilkaction.org/press/press2jun08.html
This includes some of the measures the industry has opposed, as described in the last couple of blog entries here. See the press release at:
http://www.babymilkaction.org/press/press2jun08.html
Friday, May 30, 2008
Baby food companies defend promotion in supermarkets
As I mentioned yesterday, the responses to the UK consultation on Guidance Notes to accompany our new formula regulations have been published.
The baby food industry has objected to many provisions, including the recommendation that labels warn parents that powdered formula is not sterile and how to reduce the risks from possible contamination with harmful bacteria.
Here is something else the industry does not like. This is the British Retail Consortium:
---
We also feel that the guidance goes beyond the legislation suggesting best practice guidance. The purpose of the guidance should be made clear. We arespecifically concerned about paragraph 49 of the guidance which suggests that‘shelf-talkers’ and other in-store promotional devices for follow-on formulae are not used in the vicinity of infant formulae. We are especially concerned about the unreasonable suggestion that a follow-on formula has to be located in a different part of the store to infant formula. This is gold plating, as this is not laid down in the legislation. As best practice this proposal is completely unjustified.
---
Well, let's see why the authorities think it is justified. Here is an example of promotion in Tesco in Cambridge:

Companies use claims that are illegal on infant formula to draw attention to the formula section of supermarkets, in this case, Tesco.
The claim 'with prebiotic care to support you baby's natural immune system' is illegal on infant formula (for use from birth). When a similar expression was used in an advertisement for follow-on formula (for use from 6 months), the Advertising Standards Authority investigated and found it was not substantiated by scientific evidence.
This is the objection raised by the Infant and Dietetic Food Association (IDFA):
---
49 Goes beyond the legislation, the proposal to locate infant and follow-on formula in different parts of store may readily lead to confusion amongst parents who may start to introduce inappropriate foods and drinks to the diet of a six month old infant e.g. cows’ milk etc if the existence of follow-on formula is not clear to them. In addition, this is simply not practical in small stores like convenience stores, corner shops and pharmacies.
---
This argument is a little bizarre. The position of the World Health Assembly and the Department of Health is that follow-on formula is an unnecessary product. It was introduced as a strategy to by pass the marketing restrictions placed on infant formula. There is no reason why infant formula cannot be used beyond six months with the introduction of other foods if a child is not being breastfed.
If companies are concerned that parents may use cow's milk instead of follow-on formula after 6 months, then surely it makes more sense to put the follow-on formula with the cow's milk.
The real reason companies want to keep infant feeding products together is so promotion for follow-on formula also draws parents to the infant formula, similarly branded and labelled and on the same shelves. They also want to capture customers, so they progress from the infant formula, to the follow-on formula and complementary foods, all similarly branded. Our 2004 report Checks and Balances in the Global Economy contains the following:
---
The Sales Director of Cow and Gate/Milupa, Ian Thomas, is quoted as saying in 1997: ‘We suggest milk is merchandised on the left hand side of the fixture, followed closely by an early weaning block – jars and packet foods from 4 months – to stop mums drifting into home-made foods.’
---
Placing the follow-on formula elsewhere disrupts these marketing strategies, which could impact on how successfully companies undermine breastfeeding and cost the companies money. Which is their real concern.
The baby food industry has objected to many provisions, including the recommendation that labels warn parents that powdered formula is not sterile and how to reduce the risks from possible contamination with harmful bacteria.
Here is something else the industry does not like. This is the British Retail Consortium:
---
We also feel that the guidance goes beyond the legislation suggesting best practice guidance. The purpose of the guidance should be made clear. We arespecifically concerned about paragraph 49 of the guidance which suggests that‘shelf-talkers’ and other in-store promotional devices for follow-on formulae are not used in the vicinity of infant formulae. We are especially concerned about the unreasonable suggestion that a follow-on formula has to be located in a different part of the store to infant formula. This is gold plating, as this is not laid down in the legislation. As best practice this proposal is completely unjustified.
---
Well, let's see why the authorities think it is justified. Here is an example of promotion in Tesco in Cambridge:

Companies use claims that are illegal on infant formula to draw attention to the formula section of supermarkets, in this case, Tesco.
The claim 'with prebiotic care to support you baby's natural immune system' is illegal on infant formula (for use from birth). When a similar expression was used in an advertisement for follow-on formula (for use from 6 months), the Advertising Standards Authority investigated and found it was not substantiated by scientific evidence.
This is the objection raised by the Infant and Dietetic Food Association (IDFA):
---
49 Goes beyond the legislation, the proposal to locate infant and follow-on formula in different parts of store may readily lead to confusion amongst parents who may start to introduce inappropriate foods and drinks to the diet of a six month old infant e.g. cows’ milk etc if the existence of follow-on formula is not clear to them. In addition, this is simply not practical in small stores like convenience stores, corner shops and pharmacies.
---
This argument is a little bizarre. The position of the World Health Assembly and the Department of Health is that follow-on formula is an unnecessary product. It was introduced as a strategy to by pass the marketing restrictions placed on infant formula. There is no reason why infant formula cannot be used beyond six months with the introduction of other foods if a child is not being breastfed.
If companies are concerned that parents may use cow's milk instead of follow-on formula after 6 months, then surely it makes more sense to put the follow-on formula with the cow's milk.
The real reason companies want to keep infant feeding products together is so promotion for follow-on formula also draws parents to the infant formula, similarly branded and labelled and on the same shelves. They also want to capture customers, so they progress from the infant formula, to the follow-on formula and complementary foods, all similarly branded. Our 2004 report Checks and Balances in the Global Economy contains the following:
---
The Sales Director of Cow and Gate/Milupa, Ian Thomas, is quoted as saying in 1997: ‘We suggest milk is merchandised on the left hand side of the fixture, followed closely by an early weaning block – jars and packet foods from 4 months – to stop mums drifting into home-made foods.’
---
Placing the follow-on formula elsewhere disrupts these marketing strategies, which could impact on how successfully companies undermine breastfeeding and cost the companies money. Which is their real concern.
Thursday, May 29, 2008
Responses to UK consultation on formula Guidance Notes published
Many thanks to everyone who sent messages regarding the UK Government's Guidance Notes for the new formula regulations, supporting our comments.
The Food Standards Agency has just published the responses with their comments. You can find these at:
http://www.food.gov.uk/consultations/consulteng/2007/infformnewguide07eng
There were 434 individual responses supporting our position.
Company responses are very telling. For example, the Infant and Dietetic Food Association is opposed to warning parents that powdered infant formula is not sterile and how to reduce the risks. It says:
---
We do not support the alternative wording proposed in the guidance notes on the grounds that this may be alarmist and not easily understood by the consumer. Such a warning statement could lead consumers to use inappropriate products such as other powdered milk or other liquids (not infant or follow-on formulae) which do not have such warnings
---
The FSA reply to this is:
---
FSA-funded focus group research found that caregivers were concerned that powder formula was not sterile. Overall, as it poses a potential risk to babies, parents and healthcare professionals agreed that information about non – sterility and what it means should be clearly communicated to parents, so that they can make informed decisions and choices.
---
Unfortunately the government has not made it a legal requirement for companies to put warnings on labels and instructions on how to reduce risks. So it seems unlikely that they will do so. Will it take more unnecessary deaths before the government takes action?
The Food Standards Agency has just published the responses with their comments. You can find these at:
http://www.food.gov.uk/consultations/consulteng/2007/infformnewguide07eng
There were 434 individual responses supporting our position.
Company responses are very telling. For example, the Infant and Dietetic Food Association is opposed to warning parents that powdered infant formula is not sterile and how to reduce the risks. It says:
---
We do not support the alternative wording proposed in the guidance notes on the grounds that this may be alarmist and not easily understood by the consumer. Such a warning statement could lead consumers to use inappropriate products such as other powdered milk or other liquids (not infant or follow-on formulae) which do not have such warnings
---
The FSA reply to this is:
---
FSA-funded focus group research found that caregivers were concerned that powder formula was not sterile. Overall, as it poses a potential risk to babies, parents and healthcare professionals agreed that information about non – sterility and what it means should be clearly communicated to parents, so that they can make informed decisions and choices.
---
Unfortunately the government has not made it a legal requirement for companies to put warnings on labels and instructions on how to reduce risks. So it seems unlikely that they will do so. Will it take more unnecessary deaths before the government takes action?
Wednesday, May 28, 2008
WABA video contest 2008
We are a member of the World Alliance for Breastfeeding Action (WABA).
WABA ran a competition for film clips about breastfeeding and the theme of 'Going for Gold' for World Breastfeeding Week, to take place in August. WABA states: "In conjunction with the Olympics next August, WBW 2008 calls for greater support for mothers in achieving the gold standard of infant feeding: breastfeeding exclusively for six months, and providing appropriate complementary foods with continued breastfeeding for up to two years or beyond."
It has posted the winning entries on its website at:
http://www.worldbreastfeedingweek.org/wbw2008_videocontest.htm
Here is one of the clips, from India.
WABA ran a competition for film clips about breastfeeding and the theme of 'Going for Gold' for World Breastfeeding Week, to take place in August. WABA states: "In conjunction with the Olympics next August, WBW 2008 calls for greater support for mothers in achieving the gold standard of infant feeding: breastfeeding exclusively for six months, and providing appropriate complementary foods with continued breastfeeding for up to two years or beyond."
It has posted the winning entries on its website at:
http://www.worldbreastfeedingweek.org/wbw2008_videocontest.htm
Here is one of the clips, from India.
Tuesday, May 27, 2008
Study day on Infant and Young Child Feeding in Emergencies
We work with the Emergency Nutrition Network to help ensure that responses to natural disasters and other emergency situations are appropriate when it comes to infant feeding.
Those of you directly involved in this area may be interested in the following study day in June at the Institute of Child Health, for which I am posting the announcement here:
---
BREASTFEEDING: PRACTICE AND POLICY COURSE 2008
Infant and young child feeding in emergencies (IFE)
Wednesday 25th June
Marie McGrath, Felicity Savage, Marko Kerac,
One purpose of the day is to introduce to policy makers and programme managers concerned with infant and young child feeding, the operational issues and special needs of populations in emergency situations. Another purpose will be to increase understanding among emergency relief workers about the practicalities of infant feeding in these settings. The day will also share how the work on IFE has developed, locate IFE in humanitarian initiatives and give practical pointers on where to locate key resources, materials and contacts on IFE.
The day will take as its starting point the Operational Guidance on IFE for Emergency Relief Staff and Programme Managers, and will cover the importance of the issue, policy, co-ordination, assessment, technical interventions and training needs in emergencies. Special infant feeding issues will also be addressed in the morning session, such as artificial feeding, and a collaborative effort to review and improve the management of infants with acute malnutrition. In the afternoon, participants will be asked to think through and discuss how to approach specific situations presented in the form of scenarios with reference to the Operational Guidance on IFE.
10 .00 Introduction and Overview of infant and young child feeding in emergencies
Operational Guidance and reference materials
11.00 Break
11.30 Special feeding challenges –
- Artificial feeding in emergencies
- Managing acute malnutrition in young infants (*MAMI Project)
12.30 Lunch
1.30 Working groups: questions on typical scenarios
2.30 Plenary discussion on the answers to scenario questions
1600 End
The Emergency Nutrition Network (ENN) will participate in the day as a representative of the IFE Core Group, an international interagency concerned with policy guidance and capacity building on IFE.
*The MAMI Project is an ENN led project to review the management of acute malnutrition in infants, in collaboration with the Centre for International Health and Development (CIHD), and Action Contre la Faim (ACF).
For further information on the work of ENN and the MAMI project, visit www.ennonline.net
Fee £75 including sandwich lunch
If you are interested please contact info@ichevents.com
Those of you directly involved in this area may be interested in the following study day in June at the Institute of Child Health, for which I am posting the announcement here:
---
BREASTFEEDING: PRACTICE AND POLICY COURSE 2008
Infant and young child feeding in emergencies (IFE)
Wednesday 25th June
Marie McGrath, Felicity Savage, Marko Kerac,
One purpose of the day is to introduce to policy makers and programme managers concerned with infant and young child feeding, the operational issues and special needs of populations in emergency situations. Another purpose will be to increase understanding among emergency relief workers about the practicalities of infant feeding in these settings. The day will also share how the work on IFE has developed, locate IFE in humanitarian initiatives and give practical pointers on where to locate key resources, materials and contacts on IFE.
The day will take as its starting point the Operational Guidance on IFE for Emergency Relief Staff and Programme Managers, and will cover the importance of the issue, policy, co-ordination, assessment, technical interventions and training needs in emergencies. Special infant feeding issues will also be addressed in the morning session, such as artificial feeding, and a collaborative effort to review and improve the management of infants with acute malnutrition. In the afternoon, participants will be asked to think through and discuss how to approach specific situations presented in the form of scenarios with reference to the Operational Guidance on IFE.
10 .00 Introduction and Overview of infant and young child feeding in emergencies
Operational Guidance and reference materials
11.00 Break
11.30 Special feeding challenges –
- Artificial feeding in emergencies
- Managing acute malnutrition in young infants (*MAMI Project)
12.30 Lunch
1.30 Working groups: questions on typical scenarios
2.30 Plenary discussion on the answers to scenario questions
1600 End
The Emergency Nutrition Network (ENN) will participate in the day as a representative of the IFE Core Group, an international interagency concerned with policy guidance and capacity building on IFE.
*The MAMI Project is an ENN led project to review the management of acute malnutrition in infants, in collaboration with the Centre for International Health and Development (CIHD), and Action Contre la Faim (ACF).
For further information on the work of ENN and the MAMI project, visit www.ennonline.net
Fee £75 including sandwich lunch
If you are interested please contact info@ichevents.com
Monday, May 26, 2008
New law for Saudi Arabia
Tomorrow a new law comes into force in Saudi Arabia implementing the World Health Assembly marketing requirements for baby foods.
According to the website Arab News:
"The law includes 28 articles regarding the marketing of baby milk, food substitutes, baby bottles and pacifiers. It also bans the advertising and the promotion of baby milk and food substitutes, including the offering of free samples at hospitals and clinics."
Free samples and promotional tactics, such as fliers for formula, are amongst the tactics found in monitoring conducted by the International Baby Food Action Network (IBFAN) in the Middle East in the past.
According to the website Arab News:
"The law includes 28 articles regarding the marketing of baby milk, food substitutes, baby bottles and pacifiers. It also bans the advertising and the promotion of baby milk and food substitutes, including the offering of free samples at hospitals and clinics."
Free samples and promotional tactics, such as fliers for formula, are amongst the tactics found in monitoring conducted by the International Baby Food Action Network (IBFAN) in the Middle East in the past.
Thursday, May 22, 2008
Reality check at the Brazilian National Breastfeeding Conference
Today I am due to speak at Brazil's National Breastfeeding Conference about breastfeeding and corporations. As you can imagine I will be talking about the importance of the baby food marketing regulations adopted by the World Health Assembly, the results of monitoring that show these are being systematically broken where there are not enforced regulations and what we can do to change the situation.
I find these meetings refreshing, depressing, challenging and energising.
Refreshing because I have to spend far too much of my time trying to convince people there is a problem of aggressive baby food marketing that needs to be addressed, rather than mobilizing those who are already convinced. With companies such as Nestlé denying any wrong doing and using a wide range of strategies to persuade people it can sometimes be difficult. I call Nestlé strategy 'mid-point bias'. It relies on people thinking the truth must lie somewhere between its position and that of health advocates, such as Baby Milk Action. Nestlé has no qualms about being outright dishonest about its activities, whereas we stick to the truth (and if we couldn't stand by what we say about Nestlé then we would have been sued into bankruptcy long ago). So Nestlé moves the mod-point away from the reality. See:
http://boycottnestle.blogspot.com/2006/10/mid-point-bias.html
So the refreshing aspect of these meetings is I am with people who are familiar with what Nestlé and the other companies are doing, because it is part of their daily reality. Our focus is what needs to be done.
The opening address last night from Jean Pierre Allain was recalling the efforts that were made to implement the International Code of Marketing of Breastmilk Substitutes in Brazil - he was an advisor to the process. The industry tried to weaken the regulations, with Nestlé taking the lead and trying to undermine these, including through its financial support to the Paediatric Association. The regulations did come into force 20 years ago, though not as strongly as health advocates wanted. It has taken two revisions to make them as strong as they are today.
The Brazilian campaign is particularly strong, with members of the International Baby Food Action Network (IBFAN) coordinating training and monitoring activities across the country. IBFAN Brazil organises the National Breastfeeding Conference every two years and attracts typically over 1,000 participants and a strong programme of national and international experts. I feel very priviliged to be one of them.
I have written previously about how strong the regulations are here. The type of aggressive marketing we see in many other countries does not happen in Brazil. Here concerns are about warning labels on whole milks. We helped with a campaign last year as the industry tried to weaken the wording of the 'Ministry of Health Warning' on labels of whole milk, saying it should not be used for infant feeding. This has been changed to say 'Ministry of Health Information'. Viewed against strategies such as Nestlé's advertising of formula on the shelves in supermarkets in South Africa and it claims on labels that formula provides 'protection', this concern may seem much less serious.
But speaking to a Brazilian colleague, I realised once again why it is such a concern here. And this is where it gets depressing. The concern in many parts of Brazil, particularly the poorer parts, is not that parents are using formula rather than breastfeeding, because many cannot afford formula. It is that they are using unsuitable products such as whole milks and, mentioned time and time again, Nestlé Ninho powdered milk in particular, which is promoted for feeding young children with all sorts of claims of the benefits it will bring.
We have a campaign trying to stop Nestlé promoting Ninho in the infant feeding sections of pharmacies and supermarkets. Nestlé's response is that whole milk is not infant formula so there are not breaking any rules by promoting it in this way! Ninho is typically a third of the price of the infant formula on the shelf next to it and research has shown that in poor communities mothers who bottle feed are more likely to use milks like this than formula. Here is a picture I took in a pharmacy a few years ago, which is on our site at:
http://www.babymilkaction.org/resources/yqsanswered/yqanestle03.html

These practices continue and people here have to deal with the consequences.
They also want help in stopping them.
I am here in part to talk about the Nestlé boycott because it is seen by Brazilian campaigners as a particularly powerful support for their work in defence of infant health. The fact that Nestlé is one of the most boycotted companies on the planet makes it a little easier to counter its well-resourced lobbying.
I'll be showing the newspaper cutting of the action being taken on the Scottish Parliament mentioned here last week. See:
http://boycottnestle.blogspot.com/2008/05/express-boycott-article.html
That solidarity makes a real difference to people, as do the letter writing campaigns, exposés and everything else we, and you, do.
Which I find very energising.
Brazil is a success story in that breastfeeding rates have increased markedly over the past 20 years thanks to the marketing regulations and parallel efforts to promote and support breastfeeding. The median breastfeeding duration has gone from 3 months to 10 months.
It hasn't been easy and there are still challenges. There is a new attack on the baby food marketing regulations I am hearing about and to which we have to respond. I know now I'll have the energy to do it!
I find these meetings refreshing, depressing, challenging and energising.
Refreshing because I have to spend far too much of my time trying to convince people there is a problem of aggressive baby food marketing that needs to be addressed, rather than mobilizing those who are already convinced. With companies such as Nestlé denying any wrong doing and using a wide range of strategies to persuade people it can sometimes be difficult. I call Nestlé strategy 'mid-point bias'. It relies on people thinking the truth must lie somewhere between its position and that of health advocates, such as Baby Milk Action. Nestlé has no qualms about being outright dishonest about its activities, whereas we stick to the truth (and if we couldn't stand by what we say about Nestlé then we would have been sued into bankruptcy long ago). So Nestlé moves the mod-point away from the reality. See:
http://boycottnestle.blogspot.com/2006/10/mid-point-bias.html
So the refreshing aspect of these meetings is I am with people who are familiar with what Nestlé and the other companies are doing, because it is part of their daily reality. Our focus is what needs to be done.
The opening address last night from Jean Pierre Allain was recalling the efforts that were made to implement the International Code of Marketing of Breastmilk Substitutes in Brazil - he was an advisor to the process. The industry tried to weaken the regulations, with Nestlé taking the lead and trying to undermine these, including through its financial support to the Paediatric Association. The regulations did come into force 20 years ago, though not as strongly as health advocates wanted. It has taken two revisions to make them as strong as they are today.
The Brazilian campaign is particularly strong, with members of the International Baby Food Action Network (IBFAN) coordinating training and monitoring activities across the country. IBFAN Brazil organises the National Breastfeeding Conference every two years and attracts typically over 1,000 participants and a strong programme of national and international experts. I feel very priviliged to be one of them.
I have written previously about how strong the regulations are here. The type of aggressive marketing we see in many other countries does not happen in Brazil. Here concerns are about warning labels on whole milks. We helped with a campaign last year as the industry tried to weaken the wording of the 'Ministry of Health Warning' on labels of whole milk, saying it should not be used for infant feeding. This has been changed to say 'Ministry of Health Information'. Viewed against strategies such as Nestlé's advertising of formula on the shelves in supermarkets in South Africa and it claims on labels that formula provides 'protection', this concern may seem much less serious.
But speaking to a Brazilian colleague, I realised once again why it is such a concern here. And this is where it gets depressing. The concern in many parts of Brazil, particularly the poorer parts, is not that parents are using formula rather than breastfeeding, because many cannot afford formula. It is that they are using unsuitable products such as whole milks and, mentioned time and time again, Nestlé Ninho powdered milk in particular, which is promoted for feeding young children with all sorts of claims of the benefits it will bring.
We have a campaign trying to stop Nestlé promoting Ninho in the infant feeding sections of pharmacies and supermarkets. Nestlé's response is that whole milk is not infant formula so there are not breaking any rules by promoting it in this way! Ninho is typically a third of the price of the infant formula on the shelf next to it and research has shown that in poor communities mothers who bottle feed are more likely to use milks like this than formula. Here is a picture I took in a pharmacy a few years ago, which is on our site at:
http://www.babymilkaction.org/resources/yqsanswered/yqanestle03.html
These practices continue and people here have to deal with the consequences.
They also want help in stopping them.
I am here in part to talk about the Nestlé boycott because it is seen by Brazilian campaigners as a particularly powerful support for their work in defence of infant health. The fact that Nestlé is one of the most boycotted companies on the planet makes it a little easier to counter its well-resourced lobbying.
I'll be showing the newspaper cutting of the action being taken on the Scottish Parliament mentioned here last week. See:
http://boycottnestle.blogspot.com/2008/05/express-boycott-article.html
That solidarity makes a real difference to people, as do the letter writing campaigns, exposés and everything else we, and you, do.
Which I find very energising.
Brazil is a success story in that breastfeeding rates have increased markedly over the past 20 years thanks to the marketing regulations and parallel efforts to promote and support breastfeeding. The median breastfeeding duration has gone from 3 months to 10 months.
It hasn't been easy and there are still challenges. There is a new attack on the baby food marketing regulations I am hearing about and to which we have to respond. I know now I'll have the energy to do it!
Wednesday, May 21, 2008
Infants surviving on breastmilk in China earthquake
Just a quick mention here today of a link someone sent me with a couple of breastfeeding stories from the China earthquake. The heartbreaking story of a trapped mother who managed to sustain her baby through breastfeeding, though she died herself. And a police woman who has been acting as a wet nurse to some of the orphaned children. See:
http://newpaper.asia1.com.sg/news/story/0,4136,165248,00.html
While obviously some infants will be in need of formula, relief agencies do not want you or the companies to send this. It is far better for it to be sourced locally, as I wrote yesterday.
Instead send money.
http://newpaper.asia1.com.sg/news/story/0,4136,165248,00.html
While obviously some infants will be in need of formula, relief agencies do not want you or the companies to send this. It is far better for it to be sourced locally, as I wrote yesterday.
Instead send money.
Tuesday, May 20, 2008
Don't send formula to Burma or China
Disaster relief agencies have made it clear that they do not welcome donations of infant formula when responding to emergencies such as the cyclone in Burma and the earthquake in China.
To often donated formula is distributed without care and undermines breastfeeding. In addition labels are often in the wrong language. For those infants that do need to be formula fed it is far better for agencies to source formula locally and distribute it in a carefully targeted way.
So please don't send donations of formula. It is far better to send money.
If you are in the UK or other countries in the European Union it is actually illegal to export formula with labels in the wrong language.
We have worked closely with the Emergency Nutrition Network. See its website for appropriate responses at:
http://www.ennonline.net/ife/generalpublic/default.aspx
To often donated formula is distributed without care and undermines breastfeeding. In addition labels are often in the wrong language. For those infants that do need to be formula fed it is far better for agencies to source formula locally and distribute it in a carefully targeted way.
So please don't send donations of formula. It is far better to send money.
If you are in the UK or other countries in the European Union it is actually illegal to export formula with labels in the wrong language.
We have worked closely with the Emergency Nutrition Network. See its website for appropriate responses at:
http://www.ennonline.net/ife/generalpublic/default.aspx
Monday, May 19, 2008
Scottish boycott campaign and Nestlé demos
As our press release on the boycott demonstrations on Saturday mentioned, a member of the Scottish Parliament, Elaine Smith MSP, introduced a motion calling for a re-think of contracts awarded to Nestlé to supply bottled water.
According to a report in the Scottish Sunday Express (18 May) some of the 5 councils known to have contracts, worth a reported £ 5 million, are starting to do so. Indeed, one has responded to complaints about the supplier and already switched. We have seen previously that if a council assumes responsibility to provide bottled water and significant numbers of people object to it being sourced from Nestlé, the council has legitimate grounds to switch suppliers.
Here is the cutting from the paper (click on it for larger version):

As I said in my quote, used by the paper: "We are very grateful to the efforts of supporters of the boycott to keep Nestlé malpractice in the public eye. It makes a real difference to our work and that of our partners around the world, particularly when Nestlé is using its cheque book and connections to try to undermine the marketing standards introduced to regulate baby food marketing practices and protect infant health. "
Many thanks to everyone who went out leafleting. Please do send us pictures. Thanks to Jean Rowe for these from the demonstration at Nestlé (UK) HQ in Croydon.

According to a report in the Scottish Sunday Express (18 May) some of the 5 councils known to have contracts, worth a reported £ 5 million, are starting to do so. Indeed, one has responded to complaints about the supplier and already switched. We have seen previously that if a council assumes responsibility to provide bottled water and significant numbers of people object to it being sourced from Nestlé, the council has legitimate grounds to switch suppliers.
Here is the cutting from the paper (click on it for larger version):

As I said in my quote, used by the paper: "We are very grateful to the efforts of supporters of the boycott to keep Nestlé malpractice in the public eye. It makes a real difference to our work and that of our partners around the world, particularly when Nestlé is using its cheque book and connections to try to undermine the marketing standards introduced to regulate baby food marketing practices and protect infant health. "
Many thanks to everyone who went out leafleting. Please do send us pictures. Thanks to Jean Rowe for these from the demonstration at Nestlé (UK) HQ in Croydon.

Friday, May 16, 2008
No to Nestlé in the Scottish Parliament and at UK demonstrations
Today I have put out a press release about a 'No to Nestlé' campaign launched in the Scottish Parliament by Elaine Smith MSP, who is concerned about contracts for bottled water being awarded to the company. If you are in Scotland then why not ask your representative to sign Elaine's motion.
The press release also flags up the demonstrations taking place at Nestlé's UK HQ tomorrow and Body Shop outlets (Nestlé part owns Body Shop). You can download a file to make your own leaflets if you haven't ordered from Baby Milk Action. See:
http://www.babymilkaction.org/action/demo08.html
You can find the press release, with a quote and briefing document from Elaine Smith MSP, at:
http://www.babymilkaction.org/press/press17may08.html
The press release also flags up the demonstrations taking place at Nestlé's UK HQ tomorrow and Body Shop outlets (Nestlé part owns Body Shop). You can download a file to make your own leaflets if you haven't ordered from Baby Milk Action. See:
http://www.babymilkaction.org/action/demo08.html
You can find the press release, with a quote and briefing document from Elaine Smith MSP, at:
http://www.babymilkaction.org/press/press17may08.html
Thursday, May 15, 2008
European Union may act over corporate lobbying
Today PR Week is reporting of possible action by the European Union for greater transparency on businesses lobbying it.
Baby Milk Action is given some of the credit for this. See:
http://www.prweek.com/uk/home/article/809247/FRONT-PAGE-Brussels-decision-lobbying-month/
---extract
---
That discovery was reported by the Independent on Sunday, as I mentioned yesterday. See:
http://boycottnestle.blogspot.com/2008/05/nestle-uk-government.html
It remains to be seen whether the European Union will introduce measures such as logging the contacts they have with business lobbyists.
A watchdog campaigning organisation, called Corporate European Observatory (CEO), tracks the influence of companies such as Nestlé on policy makers at the EU. See:
http://www.corporateeurope.org/
Baby Milk Action is given some of the credit for this. See:
http://www.prweek.com/uk/home/article/809247/FRONT-PAGE-Brussels-decision-lobbying-month/
---extract
The move follows intensive campaigning by health interest group Baby Milk Action, which alleges that food giant Nestlé has taken advantage of unclear lobbying and marketing codes to ‘sweet talk policy makers'.
‘Governments are too heavily influenced by Nestlé,' said Baby Milk Action policy director Patti Rundall.
In the UK, Nestlé is accused of targeting the Government with ‘sponsorship and free trips', to promote its powdered baby milk formula. Nestlé denied this. A spokeswoman said: ‘We are totally committed to the protection and promotion of breastfeeding.'
---
That discovery was reported by the Independent on Sunday, as I mentioned yesterday. See:
http://boycottnestle.blogspot.com/2008/05/nestle-uk-government.html
It remains to be seen whether the European Union will introduce measures such as logging the contacts they have with business lobbyists.
A watchdog campaigning organisation, called Corporate European Observatory (CEO), tracks the influence of companies such as Nestlé on policy makers at the EU. See:
http://www.corporateeurope.org/
Wednesday, May 14, 2008
Nestle links to UK Department of Health
Firstly, many thanks to everyone who sent birthday wishes last week!
While having a kind of break, there were still things going on, not least because this is National Breastfeeding Awareness Week in the UK. There was a conference in London which Baby Milk Action attended on Monday. More about that later.
In the build up there was an article in the Independent on Sunday concerning the Members of Parliament that Nestlé took to South Africa in February. Regular readers of this blog will know that one of them, Tom Levitt MP, has since launched a campaign defending Nestlé practices in the country, which comes at a very sensitive time as the South African government is looking to strengthen regulations. It turns out one of the other MPs on the all-expenses-paid trip represents a UK Department of Health minister in Parliament. The Independent led on this in its article Breast vs bottle: the new battleground.
This opens: "Efforts to encourage more women to breastfeed are being threatened by "aggressive" lobbying directed at the Government by the baby milk manufacturing industry, campaigners warned yesterday. The powdered milk manufacturer Nestlé has forged formal links with the Department of Health and took a ministerial aide on an all-expenses-paid trip to South Africa, The Independent on Sunday has discovered."
There is a quote from me: "Time and again we see Nestlé trying to ingratiate itself with health workers and policymakers through gifts, free trips, sponsorship and so-called partnerships. Surely the Government should not look to companies to fund and organise trips such as this. If there is a legitimate public interest in fact-finding in South Africa, it should be publicly funded."
The article did present the issue as 'Breast v. Bottle', missing the point that we are working to protect breastfeeding and babies fed on formula. The introduction to a discussion board accompanying the article similarly missed the point, stating:
"The government is considering calls to ban the big baby milk firms from promoting follow-on formula. But companies like Nestle are mounting fierce lobbying campaigns targeting the Department of Health as well as mums. Should Nestle be allowed to advertise and mums make their own minds up? Or should Nestle be reined in so the government can promote the message that breast is best?"
I commented as follows. See:
http://ios.typepad.com/ios/2008/05/the-battle-of-t.html
While having a kind of break, there were still things going on, not least because this is National Breastfeeding Awareness Week in the UK. There was a conference in London which Baby Milk Action attended on Monday. More about that later.
In the build up there was an article in the Independent on Sunday concerning the Members of Parliament that Nestlé took to South Africa in February. Regular readers of this blog will know that one of them, Tom Levitt MP, has since launched a campaign defending Nestlé practices in the country, which comes at a very sensitive time as the South African government is looking to strengthen regulations. It turns out one of the other MPs on the all-expenses-paid trip represents a UK Department of Health minister in Parliament. The Independent led on this in its article Breast vs bottle: the new battleground.
This opens: "Efforts to encourage more women to breastfeed are being threatened by "aggressive" lobbying directed at the Government by the baby milk manufacturing industry, campaigners warned yesterday. The powdered milk manufacturer Nestlé has forged formal links with the Department of Health and took a ministerial aide on an all-expenses-paid trip to South Africa, The Independent on Sunday has discovered."
There is a quote from me: "Time and again we see Nestlé trying to ingratiate itself with health workers and policymakers through gifts, free trips, sponsorship and so-called partnerships. Surely the Government should not look to companies to fund and organise trips such as this. If there is a legitimate public interest in fact-finding in South Africa, it should be publicly funded."
The article did present the issue as 'Breast v. Bottle', missing the point that we are working to protect breastfeeding and babies fed on formula. The introduction to a discussion board accompanying the article similarly missed the point, stating:
"The government is considering calls to ban the big baby milk firms from promoting follow-on formula. But companies like Nestle are mounting fierce lobbying campaigns targeting the Department of Health as well as mums. Should Nestle be allowed to advertise and mums make their own minds up? Or should Nestle be reined in so the government can promote the message that breast is best?"
I commented as follows. See:
http://ios.typepad.com/ios/2008/05/the-battle-of-t.html
Thursday, May 01, 2008
Nestle UK demo Saturday 17 May 2008
As highlighted in our last newsletter, the annual demonstration at Nestlé (UK) HQ in Croydon will take place on 17 May 2008 from 11:00 to 12:00.
This marks the anniversary of the International Code of Marketing of Breastmilk Substitutes, adopted by the World Health Assembly in 1981. Nestlé violates the Code more than any other company, which is why it is the target of the boycott.
You can find out more on our website and also find ideas of what to do if you can't make it to Croydon. You can let us know you are coming via a form on the site, or just turn up on the day. Also if you fancy leafleting somewhere else, such as a Body Shop outlet (Nestlé owns 28.8% of L'Oreal, the owner of Body Shop). See:
http://www.babymilkaction.org/action/demo08.html
We had thought of holding International Nestlé-Free Week during the same week, but it did not prove suitable for some of the other countries that mark this week. It will instead be held in the week ending 4 October, to mark the 20th anniversary of the launch of the boycott, which is the best supported in the UK. Nestlé is now one of the four most boycotted companies on the planet. For more information on the boycott and the impact it has in stopping Nestlé malpractice see:
http://www.babymilkaction.org/resources/boycott/nestlefree.html
The 17 May comes at the end of UK National Breastfeeding Awareness Week. I'll write more about some of the events taking place during the week tomorrow.
This marks the anniversary of the International Code of Marketing of Breastmilk Substitutes, adopted by the World Health Assembly in 1981. Nestlé violates the Code more than any other company, which is why it is the target of the boycott.
You can find out more on our website and also find ideas of what to do if you can't make it to Croydon. You can let us know you are coming via a form on the site, or just turn up on the day. Also if you fancy leafleting somewhere else, such as a Body Shop outlet (Nestlé owns 28.8% of L'Oreal, the owner of Body Shop). See:
http://www.babymilkaction.org/action/demo08.html
We had thought of holding International Nestlé-Free Week during the same week, but it did not prove suitable for some of the other countries that mark this week. It will instead be held in the week ending 4 October, to mark the 20th anniversary of the launch of the boycott, which is the best supported in the UK. Nestlé is now one of the four most boycotted companies on the planet. For more information on the boycott and the impact it has in stopping Nestlé malpractice see:
http://www.babymilkaction.org/resources/boycott/nestlefree.html
The 17 May comes at the end of UK National Breastfeeding Awareness Week. I'll write more about some of the events taking place during the week tomorrow.
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---comment on Indy discussion board
This question is a little misleading. Health advocates such as Baby Milk Action have been calling for government action to protect breastfeeding AND to protect babies fed on formula. So-called 'information' provided by companies is always idealizing and often inaccurate. For example, companies boast of the benefits of LCPs and prebiotics in formula, yet independent analysis of the research by bodies such as the respected Cochrane Library finds the claims are not supported. See:
http://boycottnestle.blogspot.com/2006/10/health-claims-goldmine.html
Companies are fighting against requirements that they warn parents who do use powdered formula that it is not sterile and the simple steps that can be followed to reduce the risks from possible intrinsic contamination with harmful bacteria.
For parents to be able to make up their own mind they need accurate, independent information, not company propaganda.
A good illustration of the issue and the dangers of Nestle-funded trips, is the situation in South Africa. One of the MPs on that trip, Tom Levitt MP, has launched a campaign attempting to persuade people Nestle follows high standards in its marketing of infant formula and is defending the company's advertising and labelling in South Africa. This is despite the fact that the Department of Health in South Africa has said Nestle's claims for its NAN infant formula break national labeling laws:
"statements such as "optimal physical and mental development", "activate your baby's immune defences" and "strengthen your baby's natural defences" as indicated on the labels are just some examples of prohibited statements on NAN 1 and 2".
Babies fed on formula are denied the protection from infection provided by breastmilk and so more likely to become sick and in conditions of poverty more likely to die. Those that are fed with formula would be less at risk if Nestle brought warnings and instructions into line with those called for by the World Health Assembly.
The South African government is currently trying to introduce strengthened regulations and it is a disgrace that Tom Levitt, who has also enjoyed free tickets to Wimbledon tennis competition from Nestle, is undermining their efforts. See:
http://boycottnestle.blogspot.com/2008/04/what-south-africa-says.html
We have requested a meeting with Mr. Levitt many times, so far without success.