Monday, October 12, 2009

Nestle's comments on baby milk marketing following its Twitter PR disaster

Following its PR disaster on Twitter, Nestlé has responded to questions posed on the PhD in Parenting blog. I have posted an analysis of Nestlé's response there. I've grouped everything together here so its easier to follow and added the links.

This is not everything that can be said to show Nestlé has been misleading or outright dishonest in its answers. Leave comments on any points where further details would be useful.

---Analysis of Nestlé response:

PhD in Parenting question 4. You say that you comply with the WHO International Code of Marketing of Breast-Milk Substitutes in all countries that have adopted the code. Canada is a signatory to the Code and the Canadian government actively encourages companies to comply with it. However, despite Canada being a signatory to the Code, you do not comply with the code in Canada. When you say “adopted” is it fair to assume then that you mean “legislated” and that you will not comply with a developed country’s will unless it puts regulations in place to force you to?

Nestlé response to question 4. The WHO Code was adopted by the WHO Member States as a recommendation to governments, which are required to implement the Code as appropriate to their social end legislative framework. Nestlé universally follows all countries’ implementation of the WHO Code.

In addition, Nestlé decided over two decades ago to voluntarily and unilaterally apply the WHO Code in all developing countries, whether or not they have implemented it in their own legislative framework. If the local legislation is stricter than the Code, we apply local legislation.

Baby Milk Action analysis on question 4. Read Article 11.3 of the Code: “Independently of any other measures taken for implementation of this Code, manufacturers and distributors of products within the scope of this Code should regard themselves as responsible for monitoring their marketing practices according to the principles and aim of this Code, and for taking steps to ensure that their conduct at every level conforms to them.”

PhD in Parenting question 5. You mention that “The WHO Code will only truly succeed if governments enforce it and monitor its compliance“. When a country is considering changing its legislation to include provisions contained in the WHO Code does Nestle lobby against those changes through formal or informal consultation processes?

Nestlé response to question 5. No, it is not in Nestlé’s interest to have weak national codes in place; we apply the WHO Code and the Nestlé instructions if the national code is less strict than the WHO Code itself.

A strong national legislation, that includes monitoring procedures, provides clarity and an even playing field for all infant formula manufacturers. Therefore, Nestlé encourages governments to implement monitoring mechanisms. The Code itself also recommends this.

Baby Milk Action analysis on question 5. When the Philippines was defending stronger legislation in 2007, Nestle USA was part of a campaign against the UNICEF and WHO country heads for speaking up in favour of the regulations. In Zimbabwe, it tried to ‘economically blackmail’ the government by threatening to pull out if regulations went ahead. And so on.

PhD in Parenting question 6. You say that you do not market formula in developing countries. and you also say that you have unilaterally applied the WHO Code in all developing countries and regions. Please:

Provide a list of developing countries where you sell infant formula (i.e. the countries where you do sell, but do not market your formula).

Nestlé response to question 6. This is the list of countries that we define as developing countries when it relates to the implementation of the WHO Code. All countries in Central Asia, and all countries or territories of Africa, Middle East, Asia, Latin America, the Caribbean nations and the Pacific nations except Japan, Australia, New Zealand, Republic of Korea, Singapore, Taiwan and Hong Kong.

The categorisation of a country as developing or developed is subject to objective criteria, such as infant mortality rate, adult literacy rate, Gross National Income per capita, percentage of infants with low birth weight, percentage of population using improved water sources and percentage of population urbanised.

Baby Milk Action analysis on question 6. The Code was adopted under World Health Assembly Resolution 34.22. The second line states: “Recalling that breastfeeding is the only natural method of infant feeding and that it must be actively protected and promoted in all countries” and “All member states” are called on ” to translate the International Codeinto national legislation, regulations or other suitable measures”. In other words, it is not restricted to countries of Nestlé’s choosing. Nestlé does not follow the Code even where it claims to. A survey published in 1997 by the Interagency Group on Breastfeeding Monitoring (IGBM) called Cracking the Code, produced independently of Baby Milk Action and the International Baby Food Action Network (IBFAN) found systematic violations by Nestlé and other companies. UNICEF said IBFAN’s monitoring was ‘vindicated’. IGBM continues to monitor. Member Save the Children said recently the results since its first report give no reason to change that opinion.

PhD in Parenting question 6b. Provide a definition of “marketing”. Does your definition of “marketing” align with the definition in the International Code of Marketing of Breast-Milk Substitutes. Or is this description of the variances between the WHO Code and your implementation of it accurate? If this description is inaccurate, please explain how it is inaccurate.

Nestlé response to question 6b. Our definition of “marketing” is the same as the one given in the WHO Code (art. 3). By “marketing we mean: product promotion, distribution, selling, advertising, product public relations, and information services.”

Baby Milk Action analysis on question 6b. Nestlé has clearly confused itself. According to the question Nestlé said it does "not market formula in developing countries". Is Nestlé really wanting to say it does not even sell formula in developing countries?

PhD in Parenting question 7. Does any Nestle formula packaging in any nation make claims that the formula offers protection or protects the baby against diarrhea or any other ailment?

Nestlé response to question 7. There is no question about breast milk being the best start a baby can have in life. But when mothers are not able to breastfeed, it is critically important that a safe, effective, high-quality alternative be made available.

Nestlé makes significant investments in R&D and technology to deliver innovative products with scientifically proven nutritional benefits. While our infant nutrition products meet the needs of non-breastfed babies during the first critical months of life, the functional benefits that are referred to on our products are scientifically substantiated – the result of many years of intensive research on how best to improve the formula composition. However, we never claim in any manner that infant formula is superior to breast milk. All our infant formula labels contain the following text: “Important notice: Breast milk is best for babies. Before you decide to use an infant formula, consult your doctor or clinic for advice.”

Baby Milk Action analysis on question 7. In April 2009 Nestlé unveiled its new marketing strategy for infant formula and other breastmilk substitutes – logos on labels claiming it ‘protects’, which undermines required 'breast is best' messages. View an example from Malawi, one of the world’s poorest countries with under-5 mortality of 140 per 1,000 live births. Not the place to be telling mothers that infant formula protects. Click on the image for a larger version.

YOU CAN SUPPORT OUR CAMPAIGN TO STOP THIS – WE HAVE A GOOD RECORD OF SUCCESS WHEN THESE ISSUES ARE TAKEN UP BY THE PUBLIC.

PhD in Parenting question 8. You maintain that “Nestle does not provide mothers in the developing world with free samples of your infant formula products – in fact Nestle has no contact at all with mothers with regards to these“. Are samples provided to doctors? Is information about the “benefits” of your formula provided to doctors or other health professionals?

Nestlé response to question 8. Nestlé does not provide mothers in the developing world with free samples of products. Samples of formula may be provided to individual health workers for the exclusive purpose of professional evaluation and in very specific instances (e.g. introduction of a new formula product). In such cases, the health worker may only be given one or two cans of the product and one time only. When in contact with health workers, Nestlé staff emphasises the superiority of breast-feeding and gives objective information on scientific and factual matters pertaining to formula and its correct use.

Baby Milk Action analysis on question 8. As The Guardian’s own investigation found in 2007 in an investigation in Bangladesh, Nestlé distributes pads for doctors to tear off and give to mothers promoting infant formula. This and other practices, including free samples etc. are given in the Breaking the Rules reports.

PhD in Parenting question 9. You indicate that you have regular audits on a worldwide basis of your marketing practices relating to infant formula. Do you have any public audit reports and/or statistics that you can share?

Nestlé response to question 9. Nestlé has implemented a thorough monitoring system to ensure compliance with the WHO Code. This includes an internal WHO Code Ombudsman System that allows Nestlé employees to alert the Company on potential non-compliance with the WHO Code, regular internal audits of the Company’s subsidiaries’ formula marketing practices as well as independent external audits in case of multiple, broad scale allegations about non-compliance with the WHO Code by Nestlé. The latest Independent Assurance Statements of Nestlé’s subsidiaries’ compliance with the Code can be found at: http://www.babymilk.nestle.com/News/Past+News/

Baby Milk Action analysis on question 9. Nestlé’s ‘independent audits’ are conducted by Bureau Veritas, paid by Nestlé to audit against Nestle’s own instructions, not the Code. It has embarrassed itself with some of the things it has missed. See the details here.

PhD in Parenting question 11. You indicate that “Nestle complementary foods are not marketed or presented as breast-milk substitutes” and that you support the May 2001 WHA Resolution that changed the recommended duration of exclusive breastfeeding from 4-6 months to 6 months. Given your support in this regard does this mean that you do not market any food/drink products at all for the use by infants under 6 months of age in any country and that none of your labels for cereal or baby food indicates that it can be used starting at 4 months?

Nestlé response to question 11. Nestlé fully supports the May 2001 WHA Resolution 54.2 which changed the recommended duration of exclusive breastfeeding from 4 – 6 month to 6 months, thereafter introducing complementary foods while recommending continued breast feeding for as long as possible. Thus we implement this resolution in the same way as we implement the WHO Code and we have completed label changes on complementary foods to follow the 6-months recommendation. In addition, in developing countries Nestlé applies the WHO Code not only to starter formula (0-6 months of age) but also to follow-on formula (6-12 months). It is the only major manufacturer to do so.

Baby Milk Action analysis on question 11. The World Health Assembly first addressed this 6 months issue in a Resolution in 1994. It took 9 years of campaigning to force Nestlé to change – which it announced during a week of demonstrations in the UK that gained international media coverage. A great victory for the boycott, though Nestlé foods labelled from 4 months have been reported since.

PhD in Parenting question 12. In discussions with the bloggers, your CEO mentioned that children died in the 1970s as a result of the misuse (wrong quantity, mixed with dirty water) of formula samples. Do you believe that deaths from the misuse of formula samples ended in the 1970s?

Nestlé response to question 12. The WHO Code was adopted in 1981 to contribute to the provision of safe and adequate nutrition for infants, by protecting and promoting breast-feeding, and by ensuring the proper use of breast-milk substitutes, when these are necessary.

Unfortunately, lack of clean water is still a reality in many developing countries. In these countries, mothers are advised not to use infant formula unless it is AFASS – acceptable, feasible, affordable, sustainable and safe.

However, if a baby is not breastfed for whatever reason, he or she needs a breast-milk substitute, whether or not clean water is available. Until all people have a safe water supply, the only solution is to teach mothers the importance of boiling water and how to prepare infant formula correctly.

All of Nestlé’s Infant Formula Labels contain the following text in the local language: “Warning: Unboiled water, unboiled bottles or incorrect dilution can make your baby ill. Only prepare one bottle at a time. Feed immediately. Do not keep unfinished bottle. Follow instructions exactly.”

In addition, the WHO Code states that it is the responsibility of health workers to advise mothers on infant feeding – first and foremost by encouraging and protecting breastfeeding, secondly to inform the mother about appropriate alternatives (advantages and disadvantages) which include instructions on how to prepare infant formula in a correct way.

It must also be underlined that the vast majority of women in developing countries breastfeed, and at the same time give their baby additional traditional foods, or just plain water. However, many poor mothers who need to use a breast-milk substitute cannot afford infant formula and therefore have to feed their babies with a potentially harmful substitute plain (including cornstarch water or other traditional food mixtures). The challenge is to educate mothers about appropriate breast-milk substitutes and complementary food that can be given to babies as well as to find a way to make appropriate substitutes available to those babies who really need it.

Baby Milk Action analysis on question 12. See Nestlé’s labels telling mother that formula ‘protects’. Etc.

PhD in Parenting question 13. Why did your CEO tell bloggers at the Nestle Family event that the boycott ended in 1986? The boycott in fact ended in 1984, but was reinstated in 1988 because Nestle did not live up to the promises it made. The boycott is is still active today. Please explain why you would attempt to mislead the bloggers about the status of the boycott.

Nestlé response to question 13. In 1977, the first Nestlé boycott was lead by US-based INFACT and ended in 1984. At the end of 1988, an attempt was made to relaunch the Nestlé boycott but received little attention in the U.S.

Baby Milk Action analysis on question 13. Nestlé is one of the four most boycotted companies on the planet according to an independent survey.

Thursday, October 08, 2009

Nestlé response on child slavery in its cocoa supply chain to #nestlefamily on Twitter

Nestlé has agreed to respond to questions following a grade A public relations (PR) disaster on Twitter.

Its response on child slavery in the cocoa industry is posted here:

I have posted the following comment:

----Comment begins
Nestlé says: “That is why Nestle has actively participated in the chocolate industry’s efforts to address the issue through steps outlined in the Harkin-Engel Protocol, and is a founding participant of the International Cocoa Initiative and a member of the World Cocoa Foundation.”

Errr…. Nestlé has not lived up to its undertakings and has been taken to court over this. Nestlé was invited to a public meeting about the progress of the initiative on 18 September 2006 and refused to attend. But a few days later it was sponsoring an event on slavery in the UK!

It's not Baby Milk Action’s issue (I work for Baby Milk Action) so I interviewed the Director of the International Labor Rights Fund to find out more. Listen at:

Nestlé wrote the book on ‘Engineering of Consent’. There is a very good briefing paper on this, with the subtitle “Uncovering PR Strategies” from the Cornerhouse at:
----Comment ends

You can find out more about the concerns regarding child slavery and child labour from the International Labor Rights Fund. See the chocolate section of:

There is also a section in the report submitted by Nestlé Critics to the United Nations Global Compact Office, calling on Nestlé to be expelled for bringing this voluntary Corporate Social Responsibility initiative into disrepute. Nestlé uses it for PR purposes, while failing to respect its principles. Download the report at:

Monday, October 05, 2009

Please read before saying the boycott is pointless

In the Nestle Twitter PR disaster, some people have commented that they do not support the boycott because it has been running for over 30 years and, they suggest, hasn't achieved anything.

I posted the following as a comment on one such blog in response:

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It really is necessary to click on the links. I am encouraging the bloggers and everyone else who attended this event to do some research if they intend to write about it. There is a wealth of material and I don't have the time to post it all in comments on various blogs and I don't want to overwhelm people with information here. People are also welcome to leave comments on my blog about the event:

There is a history page on our site. The Your Questions Answered may also prove useful:

This blog post may also prove useful, looking back on the 30th anniversary of the boycott launch:

Also take a look at this report, which gives a good overview and examines what has happened in seven countries over the past decades:

A few potted things the boycott and campaign has achieved: The International Code of Marketing of Breastmilk Substitutes (despite what Nestlé told you, it opposed the Code - scans of documents from the time are on our site), the Code's implementation in 70 countries to greater or lesser degrees, breastfeeding rates in countries taking action to stop malpractice increasing (Brazil from median duration 3 months in the 1980s to 10 months), Nestlé changing its policy on milk nurses and baby pictures on formula, stopping specific cases of malpractice such as Nestlé promoting formula in Botswana as preventing diarrhoea etc. etc. Take a look on the site.

Sometimes success is measured in terms of things not getting worse. For example, we have had to campaign several times to stop Brazil's exemplary legislation from being weakened. And 2 years ago helped to stop the regulations in the Philippines being struck down (I have written about this in more detail on my blog about the #nestlefamily event as Nestle USA, which organised it, was involved in attacking WHO and UNICEF in that case).

Nestlé is always bringing in new strategies. Health claims are a recent strategy. In the Philippines it labeled its formula as containing 'brain building blocks' and made demonstrably untrue claims about ingredients aiding 'brain and eye development' (you can see these on our site). The new regulations should stop this. Watch the UNICEF film from the Philippines to see the impact of such promotion and why these regulations are so necessary:

If you want to see how the campaign can force a change on an immediate issue, I would suggest writing to Nestlé over its strategy of telling mothers its formula 'protects' their babies.

If you can write a blog encouraging others to do the same, even better. You don't have to support the boycott to do so and if you think that your new contacts at Nestlé are listening to concerns that you put to it, then feel free to try asking directly - I did post this request on #nestlefamily so it could be raised while the CEO was there taking questions, but I have not heard that anyone took it up and Scott Remy did not reply when I addressed it to him. You are welcome to take up other issues, for example encouraging Nestlé to accept the four-point plan for saving infant lives and ultimately ending the boycott. Again, details on our site.

With a little pressure we will get those 'protect' logos removed from labels. I have written to Nestlé about them and its reply ignores the issue entirely, hence the campaign. When the public write in large numbers, it often does bring about a response.

Nestlé's claims may boost sales, but they are the height of irresponsibility. Nestlé knows that babies fed on formula are at greater risk of illness than breastfed children and in poor settings, more likely to die.
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Friday, October 02, 2009

Twitter answers

I drafted the following as a quick response to a posting on Karen's Chronicles and am posting it here as it was too long for a comment.

Hi Karen,

Thanks for this post. I became aware of the event due to the amount of traffic coming to Baby Milk Action sites from Twitter as people posted links. I'd not posted to Twitter before, but after following for a while posted some links to background information and tried to counter some of the dishonest Nestlé statements being relayed by some bloggers at the event. When Nestlé came on and offered to answer questions, I posted a few, including asking if Nestlé is now ready to sign up to the 4-point plan for ending the boycott. I also suggested a Nestlé/Baby Milk Action tweet debate. I found no answers to my questions and Nestlé refuses to debate with us having lost a series in the UK between 2001-2004. Nestlé also refused to attend a European Parliament Public Hearing into its practices in 2000 and currently refuses to set out its terms and conditions for participating in an independent, expert tribunal we have proposed.

There were some over the top posts both from some of the bloggers and boycott supporters, though I think the majority posting were trying to address the issues. I don't know how many bloggers were posting so no conclusions should be reached on how the 'bloggers' responded - it will be interesting to see what follow-up posts are. Similarly, I hope nasty comments will not be used to dismiss concerns about Nestlé out of hand. Those who did blast the bloggers need to reflect on how some have been alienated as a result. I sent a tweet asking people to cool it and keep the focus on Nestlé and its practices. I've written about this and why Nestlé tries to influence opinion leaders with these jollies here:

The campaign is evidence based. A few years ago we had the opportunity to challenge Nestlé claims in a Nestlé anti-boycott advertisement that stated the company markets infant formula 'ethically and responsibly'. After a 2-year investigation the Advertising Standards Authority upheld all our complaints. Unfortunately the ruling has no impact on Nestlé's PR materials - or Tweets!


As you say, there is a wealth of material. Periodically, the International Baby Food Action Network (IBFAN), of which we are the UK member, rounds up examples of violations in Breaking the Rules reports, which you can find in the 'codewatch' section of http://www.ibfan.org/ Nestlé is found to be the worst company, which is why it is targeted with the boycott. Other companies are targeted by exposure and other campaigns. There have been recent mergers and takeovers that mean that Danone is coming to rival Nestlé as a source of violations of the international standards companies should follow and it may be subject to consumer action - however, the parent company has said it is conducting a 'root and branch' review of its new companies so we are in communication and giving it a little time, though so far the signs don't look good as it is aggressively competing with Nestlé, particularly in Asia, which drives standards down.

Regarding independence of evidence, we reproduce the companies' own materials where possible and I would encourage you to look at that and ask yourself whether a responsible company do this? You can read our analysis of what the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions says, but first just think whether it is right, for example, that Nestlé claims on labels that its formula 'protects' in countries such as Malawi where under-5 mortality is 140 per 1,000 live births and elsewhere around the world.


You can find further details and take action on our latest Campaign for Ethical Marketing action sheet.


That is an interesting example as Nestlé refused to translate warnings and instructions into Chichewa, the national language, until we got this onto the national television in the UK - campaigning does work and it would be great if bloggers back the campaign to have these 'protect' logos removed from formula labels. You can send a message to Nestlé via this page:

IBFAN is a network of 200 civil society groups in over 100 countries. We work to protect breastfeeding AND to protect babies fed on formula - the second aspect of our work is often missed if we are labelled as 'breastfeeding organisations' and helps to needlessly and inaccurately polarise the issue. Nestlé misleads those who use formula and endangers babies fed on it through failing to provide required information on labels. How many people are aware that powdered formula is not sterile and that the World Health Organisation issued instructions for reconstituting formula to reduce the risks of possible intrinsic contamination with bacteria? Nestlé refuses to tell people about this, despite having to recall formula after deaths linked to such contamination in Europe.

IBFAN is independent, but anyone who is critical of Nestlé and the industry is immediately labelled as biased. In the UK 27 faith, development and academic organisations formed the Interagency Group on Breastfeeding Monitoring. Its first report in 1997 found companies breach marketing requirements 'systematically'. UNICEF commented that IBFAN's monitoring was 'vindicated'. IGBM members, such as Save the Children, have issued further reports and statements since. A 2006 SCF briefing states:

"It’s over 25 years since the introduction of the International Code of Marketing of Breast Milk Substitutes in 1981.2 And we’re a whole generation on from the start of the international campaign and boycott to stop companies such as Nestlé promoting alternatives to breast milk. Yet, manufacturers are still flouting the Code by heavily promoting manufactured baby milk and food. We think that’s appalling."

They come under attack by Nestlé and other companies. The British Medical Journal has also published studies.

Regarding universality of Nestlé practices, the company gets away with as much as it can. Since the Code was adopted by the World Health Assembly in 1981 - with Nestlé leading the industry battle against it, despite the Tweets saying it backed it (see original documents on the Baby Milk Action site) - we have worked for its implementation in legislation. Over 70 countries have measures to some degree, that are helping to save lives. In Brazil thanks to this and other efforts, median breastfeeding duration has increased from 3 months to 10 months. Companies can comply when forced to; we are not asking them to do anything impossible.

Yet Nestlé opposes legislation. Those nice people at Nestlé USA were part of a campaign against UNICEF and WHO in the Philippines when the organisations were backing stronger legislation. I cite a quote from the head of UNICEF Philippines in my blog on the Twitter case. We mounted an international campaign and eventually the legislation came in, mostly intact and we are now working to see it enforced, but as the latest campaign sheet on our website shows Nestlé is still finding ways to target parents.

Where there is not independently monitored and enforced legislation, the boycott and other company campaigns do make a difference. Victories such as the 9-year campaign over labelling complementary foods for use from too early an age.

Particularly illuminating is the outright dishonesty of Nestlé's statements on this issue and the steps it goes to to try to divert criticism. Key amongst these is the strategy of 'two-step communication', where it attempts to recruit others to relay its messages. I cite a case of an article written by a midwife who went on a similar trip to Nestlé HQ in Switzerland, which is so factually inaccurate we were given a substantial right to reply. Nestlé distributes the article still, without our right to reply, claiming it is independent, though the lead author also picked up a sponsorship deal for her training business from the company. I link to an analysis of the article, which covers many of your questions, with links to original materials.

Tweets told us hardly anyone complains about Nestlé, yet it is one of the four most boycotted companies on the planet and has an anti-boycott team, including an agent running a spying operation that came to light when the spy who infiltrated a Swiss group was exposed.

That group was working on a broad range of issues and there are concerns other than baby milk marketing. A good starting point for those wanting information on Nestlé is the Nestlé Critics site at:

A report submitted to the UN in June 2009 has brief overviews of the main concerns and can be downloaded at:


For an overview of the baby milk issue and campaign resources see our Nestlé-Free Zone page. This includes code for a logo and link-back for declaring your site or blog a Nestlé-Free Zone. See:

I realise I've not covered everything and already this is a long response, but I hope these links and information on our site, particularly in the 'codewatch' and 'your questions answered' sections will help.

I'd also recommend taking a look at UNICEF's film of the situation in the Philippines at:

Best wishes,

Mike Brady
Campaigns and Networking Coordinator
Baby Milk Action

Wednesday, September 30, 2009

Nestlé family Twitters

Suddenly we are receiving lots of traffic from Twitter that brought my attention to an event Nestlé has organised in California for bloggers. Apparently 20 influential bloggers have been invited to a jolly in the sun to learn more about Nestlé.

Being bloggers, they are tweeting their experiences. Unsurprisingly, there is a lot of activity on Twitter as others raise concerns about various aspects of Nestlé malpractice, some of it linking to our sites which alerted me. You can follow the conversation at:

There's a description of the event on this site from a blogger who is definitely not a follower of the Nestlé boycott:

Someone at the event tweeted that Nestlé USA CEO said they do not have many complaints. Strange then that Nestlé is one of the four most boycotted companies on the planet because it breaks international marketing standards for baby foods, undermining breastfeeding and endangering babies fed on formula.

Strange too that Nestlé has an anti-boycott team and invest heavily in trying to divert criticism, as well as other tactics, such as infiltrating campaign groups. Nestlé employs a former MI6 Officer (where the fictional James Bond worked) to run Nestlé's spy operation.

Nestlé does have a history of these all-expenses-paid events as part of its attempts to divert criticism. It has attempted to entice journalists to Switzerland, using invitations sent round by a Midwife who has written a factually incorrect article encouraging midwives to accept Nestlé sponsorship. The article defends Nestlé's record with regard marketing of baby foods and purports to be a research-based study, but misquotes the primary reference so badly it raises questions over whether it was peer reviewed - questions which have not been answered. Baby Milk Action was given a substantial right to reply published in a subsequent issue of the journal, but Nestlé distributes the article without this. This is one of the issues addressed in my recent analysis of Nestlé's claims about its activities. See:

There is something curious that sometimes happens when people accept Nestlé hospitality: having eaten Nestlé's food, people are understandably unwilling to speak - or think - ill of their host. Accepting the company's largesse may cloud the critical faculties. It will be interesting to see how much Nestlé's claims will be investigated before being relayed by the bloggers attending this event. Nestlé is a master of two-step communication, having its message relayed by third parties, giving the impression of impartiality, and that is surely part of its goal with this event.

Even if these bloggers were unaware of Nestlé malpractice in the past, how they will respond now they are aware of it from the tweets people have been posting. Will they take an objective look at the evidence - such as the labels which claims formula 'protects' babies when in reality they are more likely to become sick than breastfed babies?

Or will they rationalise defending their hosts so as not to feel a little bit nauseous at all the Nestlé products they've chowed down? I don't wish to suggest that chocolate is enough to sway people of integrity, but in the past I've seen the critical blindness that can result when people try to defend accepting Nestlé sponsorship. See:

My hope is the bloggers will investigate and report both the evidence and how Nestlé tried to mislead them.

For example, this tin was found last month in Malawi, one of the world's poorest countries, where under-5 mortality is 140 per 1,000 live births. It is certainly not a place to be telling parents that formula 'protects'.

We are running a campaign calling on Nestlé to remove these 'protect' logos, which are appearing around the world, including at Nestlé's shareholder meeting this year showing the policy comes right from the top of the company. In a similar campaign in the past we persuaded Nestlé to include warnings and instructions in Chichewa, the national language, on the labels in Malawi - prior to that it had argued the market was so small 'cost restraints' prevented it from translating the labels. So campaigning does work. See:

There have been some comments on Twitter from some bloggers about Nestlé USA executives and how open they say they are to discussing the issues around formula marketing. "It's been worth us coming", someone tweeted. Please wake up and smell the Nescafé they are plying you with. Not so long ago those nice people at Nestlé USA were attacking the heads of WHO and UNICEF Philippines for defending breastfeeding and supporting better regulation of formula. See the report in the Asia Times:

Nestlé now refuses to speak on its baby milk marketing if Baby Milk Action is in the room, having lost a series of debates between 2001 and 2004. In 2000 it refused to attend a public hearing called by the European Parliament. It is currently refusing to accept our invitation to set out its terms and conditions for taking part in an independent expert tribunal investigating claim and counter claim in depth. But it will spend time pitching its claims to the bloggers.

For the time being I prefer to think that the 20 bloggers were unaware of Nestlé's practices and to hope they will investigate further. If they support this campaign they could help to save lives around the world and their trip to California can have a happy ending.

I have to much to do supporting our partners around the world to keep tracking this, so if you spot any blogs arising from this event, please do post links below.

UPDATE 1 October

Eventually a Nestlé representative, Scott Remy (initially mis-typed as Scot Remy), came on to Twitter offering to answer questions. I posted the following. None of them have been answered a day later.

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Hi Scot Remy, will Nestle stop claiming its formula 'protects'? http://tinyurl.com/ybynzwa #nestlefamily
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Hi Scot Remy, will Nestle bring policies into line with the WHO Code? http://tinyurl.com/ybynzwa #nestlefamily
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Hi Scot Remy, will Nestle accept the 4-point plan for ending the boycott? http://tinyurl.com/yav69zl #nestlefamily
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Hi Scot Remy will Nestle drop its objection to debating with Baby Milk Action? @nestlefamily
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Final thought, Scot Remy, how about a Tweet debate with Baby Milk Action tomorrow? #nestlefamily
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Let us see if Nestlé's refusal to speak if Baby Milk Action is in the room, extends to ignoring us on Twitter.

I have also posted corrections to some of the untrue statements relayed in some tweets. You can see these and sign up to follow me on Twitter by going to:

It is the nature of the immediacy of Twitter that postings by bloggers are not subject to the journalist standards of fact checking we would expect elsewhere. This has led to the situation where some posters have been scathing of some comments being relayed uncritically - which has led to some heated feelings with some bloggers feeling they are being attacked unfairly. It is difficult to tell how many bloggers have been involved in tweeting from the event, so it is also dangerous to assume that everyone at the event is going to relay Nestlé's line. It is also wrong for bloggers to take a few over the top posts as representative of those with genuine concerns about Nestlé.

Boycott supporters need to learn from this because it is counter productive to attack those caught in the middle. One result has been that it shifts the focus onto the etiquette of who said what and should they have done so and away from the Nestlé's practices.

One blogger has already reported: "I’m not going to touch on the complaints, some of them valid, that are being brought up by the #nestlefamily critics. That’s a different post, and frankly one I have no interest in writing."

I can understand why people at the event don't want to face up to the uncomfortable fact that the nice executives who have told them they are happy to engage (see analysis of this above) in truth are trying to use them in the company's PR strategy; the executives are fully aware of Nestlé's business practices and the cynical and dishonest way in which Nestlé tries to divert criticism. I have debated in public with Nestlé executives and have seen first hand how they are expert at making reassuring statements they and I know are untrue.

Anyone wanting to have a positive impact on these sorts of events should reflect on how some bloggers have felt attacked, because attacks provide an excuse to avoid the real issues.

It has been great to have a lot of traffic thanks to links in tweets and undoubtedly many, many more people are aware of the boycott and concerns because of it. So I am pleased that the community of boycotters spontaneously was on the case and raising awareness. Hopefully at least some of the bloggers will be prepared to investigate and report the evidence and how they were misled by Nestlé. But I quite understand any blogger new to this issue wanting to keep their head down - and it is better if they don't comment at all if they are not prepared to check the facts.

In the UK we often hear of events sponsored by Nestlé and try to contact those involved and sometimes hold a demonstration outside to provide leaflets to those entering. We are often thanked for doing so afterwards; those that decide to go in can put questions to executives, though it can be a more powerful statement to refuse to take part.

I advocate that spirit of providing information.

Monday, September 28, 2009

Nestlé's threats to farmers in Zimbabwe

You really could not make it up! Unbelievable!

I wrote yesterday about reports of Nestlé buying milk from Grace Mugabe, wife of President Mugabe of Zimbabwe. The Mugabe's are on a list of government people facing sanctions over human rights abuses in Zimbabwe.

In the report on the BBC website Nestlé defends buying the milk, stating:
http://news.bbc.co.uk/1/hi/world/africa/8277481.stm

"Had Nestle decided to close down its operations in Zimbabwe, the company would have triggered further food shortages and hundreds of job losses among its employees and milk suppliers in an already very difficult situation."

Nestlé reportedly buys just 10 - 15% of its milk from the farms Grace Mugabe has seized from other farmers. So it would not really have to pull out if it respects the sanctions.

The threat sounds strangely familiar. In 1998 Zimbabwe was introducing legislation controlling the marketing of baby foods. Nestlé called a meeting of Parliamentarians and told them that if the law went ahead it would pull out of Zimbabwe. Nestlé said: "This would result in job losses for about 200 people and an extremely negative economic impact on local farmers who supply us with milk, wheat, maize and sugar."

The Minister of Health judged that Nestlé was making an 'idle threat' as Nestlé would not pull out of the country - it wasn't there to create jobs, but to make money. Zimbabwe went ahead with legislation to protect its babies. Nestlé did not pull out of Zimbabwe. Nesté's threat was picked up by Mark Thomas in one of his investigations into Nestlé. See:
http://www.babymilkaction.org/boycott/boyct26.html#2

Later Mark interviewed the Minister of Health, Dr. Stamps, who was very critical of Nestlé's behaviour. See:
http://www.babymilkaction.org/boycott/boyct27.html#2

So when it suits Nestlé to threaten people with hardship it has no qualms. When it suits it to express sympathy for their plight, then it will do so to defend sanction busting! The common factor? Nestlé profit.

Nice one, Nestlé!

We know you.

It is Nestlé's management style that employees should fear as well when it comes to their job security and keeping their hard-won benefits - not the boycott. With Nestlé rumoured to be interested in a hostile takeover of Cadbury's, people would do well to learn from what happened to Rowntrees. See:

UPDATE 30 September: According the reports citing the Swiss Government on possible sanction busting, no action is being taken as: "Nestlé confirmed that no individuals or companies in Switzerland were in any way involved in the relevant transactions."

My response: "So Nestlé Switzerland claims it has no control over Nestlé Zimbabwe all of a sudden? This is simply absurd and should have any attentive shareholder seriously worried. On the other hand, when people raise concerns over its baby milk marketing Nestlé is happy to claim that it ensures subsidiary companies respect the baby food marketing requirements (despite the company as a whole systematically breaching the requirements). Nestlé claims control when it suits it and denies control to try to escape a charge of sanctions busting."

UPDATE 2 October: Nestlé has said it will stop buying milk from Grace Mugabe's farms. According to The Guardian: "The company claimed it had been buying the milk since February because the cash-strapped Dairy Board of Zimbabwe could not. It said it did not want the milk to go to waste and hoped to boost the country's deteriorating food supply."

That's a rather different line from suggesting that if it didn't buy the milk it would have to pull out of Zimbabwe, and just shows how Nestlé will say anything it thinks will avoid bad publicity.

Sunday, September 27, 2009

Nestle profile in the Daily Telegraph - 'most boycotted'.

An article in today's Daily Telegraph profiles Nestlé under the headline: "Nestlé: the world's biggest food company and one of the 'most boycotted'".

Nestlé is the target of a boycott because it is the worst of the baby food companies in marketing baby foods in breach of international standards. Its practices undermine breastfeeding and mislead people who use formula. According to UNICEF: "Improved breastfeeding practices and reduction of artificial feeding could save an estimated 1.5 million children a year."

The article includes news of International Nestlé-Free Week, scheduled for 26 October - 1 November. People are encouraged to promote the boycott during the week and if they are not boycotting already, to do so at least for that week. Click here for details.

For analysis of Nestlé's dismissal of the charges against it, see:

http://boycottnestle.blogspot.com/2009/09/nestle-rcslt.html

The profile is linked to an article highlighting that Nestlé is purchasing 1 million litres of milk per year from Grace Mugabe, wife of the President Robert Mugabe, despite sanctions due to human rights abuses by the regime. According to the article: "American and European officials said that if Nestlé was subject to their rules it would be committing a criminal offence by trading with Mrs Mugabe." The article notes that Nestlé "is not obliged to comply with those sanctions as its headquarters are in Switzerland, but the country has its own set of measures, including against Mrs Mugabe, among which it "is forbidden to make funds available to persons mentioned, or put them, directly or indirectly, at their disposition". Nestlé denies that it has violated Swiss law."

Thursday, September 24, 2009

Nestlé-Free Week 26 October - 1 November

This year Nestlé-Free Week will take place from 26 October - 1 November.

This special week is an opportunity to give the ongoing boycott a boost.

The week encompasses Halloween, which Nestlé is increasingly trying to exploit in the UK.

You can find resources for promoting the boycott of Nestlé over its baby milk pushing in our Nestlé-Free Zone. See:

You can sign up on facebook to show you will promote the week at:

The ongoing boycott focuses on Nestlé's flagship product, Nescafé coffee. We list all products from which Nestlé profits, so if you don't normally avoid the whole lot, why not do so during this week? You may surprise yourself with how many alternative products are out there.

If you find that your friends and colleagues say they would boycott, but.... then challenge them to do so at least for this week.

We would welcome other poster designs specifically for the week, so feel free to send them to me at mikebrady@babymilkaction.org

You can also find items for promoting the boycott in our online Virtual Shop at:

Tuesday, September 15, 2009

Implications of a possible takeover of Cadbury's by Nestlé

Nestlé, one of the four most boycotted companies on the planet, is apparently considering a takeover of Cadbury's - a venerable UK chocolate company.

Somebody has already posted a petition against the takeover here:

While there are competition issues pertinent to the takeover, Nestlé refused to accept a ruling against its takeover of the Garoto chocolate company in Brazil - also an old family firm - from the competition authorities. Nestlé was warned at the outset not to integrate the businesses and reportedly signed an agreement saying it would undo the takeover if the competition authorities ruled that it should. However, it embarked on a five-year legal battle that eventually overturned the ruling against the takeover on the technical grounds that the authorities had taken too long to issue it. Nestlé is now reported to control 70% of the Brazilian chocolate market, reaching 100% in some sectors (see this Portuguese article).

A monopoly supplier is bad news for consumers as it means there is no price competition to keep prices down. But Nestlé has also been accused of price fixing in the US chocolate market with Mars and Hershey (its possible partner in the Cadbury takeover). See:

Nestlé is the target of a boycott because of the way it pushes its baby foods, putting its own products before infant health - and then misleads people and spies on campaigners to try to protect its reputation. See:

Cadbury's has a better reputation; recently it brought one of its leading brands into the fairtrade system, more than tripling the market paying fair prices to Ghanaian cocoa farmers. See:

By contrast, Nestlé is accused of failing to act on child slavery and other child labour in its cocoa supply chain and of using the Fairtrade mark awarded to a token coffee product to divert criticism of how it treats farmers. See:

And:


It remains to be seen whether Cadbury shareholders will consider taking the money of such an unethical company, which will see their famous brands added to the boycott list.

There are other reasons why they may wish to think carefully. In 1986, Nestlé made a hostile takeover of Rowntree, another old family chocolate firm. Despite promises to protect the UK operation, Smarties production eventually moved to Germany, Black Magic to the Czech Republic and Dairy Box to Spain. In 2006, 645 people were made redundant as a result of these changes.

Tony Randerson, Amicus officer for Nestle Rowntree in York, spoke out about the way the remaining workers were treated:

“Management have made clear that unless our remaining members accept significant cuts they face the same fate as their colleagues who have already lost their jobs.

“We are making clear to the company that although we will work with them to ensure the plant is viable and, if necessary, cost savings are made, eroding hard won and hard fought for pay and conditions and threatening employees with the sack is not an acceptable way to operate.”

Nestlé not only continues with such practices, it rewards managers who implement them: in other news, Nestlé is appointing the Chief Executive Officer of Nestlé Philippines to head up the global infant nutrition business. It is in the Philippines where Nestlé is accused of ignoring court rulings regarding its refusal to negotiate pension rights with workers and of targeting trade unionists. This case is featured in the Nestlé Critics report submitted to the UN Global Compact office earlier this year. See:

It was in the Philippines were Nestlé baby food marketing was exposed, alongside that of other companies, in a film produced by UNICEF. See:

Our July 2009 Campaign for Ethical Marketing action sheet features Nestlé targeting of mothers in the Philippines amongst other cases. See:

Any chance of a change in direction in baby food marketing should not be expected with the CEO ultimately responsible for these practices in the Philippines during the last 5 years being promoted to run the global operation.

We will remain vigilant in monitoring Nestlé's baby food marketing practices. Having to spend time revising boycott materials to include Cadbury brands is something we could do without.

Monday, September 07, 2009

A close look at Nestle's letter in the RCSLT Bulletin shows the dishonesty used to protect this company's unethical practices

The September 2009 issue of The Bulletin of the Royal College of Speech and Language Therapists (RCSLT) contains a letter from Zelda Wilson of Nestlé defending the company's baby milk marketing practices.

I am going to reproduce Zelda's letter in its entirety below. Why would I do Nestlé the favour of freely publicising its claims, you may ask? For the simple reason that sunlight is the best disinfectant and by showing how deliberately misleading Nestlé is - and the reasons behind such dishonesty - all will better understand the strategies of this most unethical of companies.

Here is the letter as published:

---Letter from Nestlé published in the RCSLT Bulletin September 2009

Nestlé firmly believes that breast-feeding is the best way to feed a baby and we are strongly committed to the protection and promotion of breast-feeding [Note 1].

However, when mothers cannot, or choose not to breastfeed, infant formula is the only product recognised by the World Health Organisation (WHO) as a suitable alternative [Note 2].

All Nestlé infant formula labels contain the "breast is best" message, together with other important reminders to mothers recommended by the WHO Code [Note 3].

In the UK Nestlé funded a DVD in 2004 for healthcare professionals to use to encourage teenagers to breastfeed. Although funded by Nestlé, the project was overseen by an independent midwife and reviewed professionally by senior healthcare professionals [Note 4].

In 1981, Nestlé took part in devising the World Health Organisation Code, which recommends to companies how they are allowed to market infant formula [Note 5]. The essence of the Code is that infant formula can only be marketed through healthcare professional and only by sharing scientific information [Note 6].

Nestlé has a robust internal system in place to make sure our employees abide by this Code and we also make sure our marketing practices are audited by independent, specialist professional service firms on a regular basis. Any violations are reported and addressed immediately [Note 7].

Nestlé was rated 'Best in Class' for compliance and third party verification relating to the WHO Code, as well as for reporting and transparency by GES Investment Services, Northern Europe's leading analysis house for socially responsible investment [Note 8].

You might want to look on: www.babymilk.nestle.com to get further information [Note 9].

Zelda Wilson
Nestlé
---Quote ends

There is an Editor's Note that follows the letter in the RCSLT Bulletin, which states: "Nestlé provided resources to support their current position and are keen to respond to any issues that RCSLT members raise. If you would like to read the resources or correspond with Zelda, please write to bulletin@rcslt.org"

The details below will help anyone members of RCSLT wishing to do so. If you find it too daunting to unpick Nestlé’s blunt, but untrue, assurances, it is worth recalling that Baby Milk Action has invited Nestlé to participate in an independent expert tribunal to examine claim and counter claim in detail, but Nestlé refuses to even set out its terms and conditions for doing so.

For a short period Nestlé did participate in debates, mainly at universities, with Baby Milk Action, but lost them all and has now reverted to its position of refusing to attend if we are present. We have a recording of a debate from a school available at:

Perhaps before the RCSLT accepts any funding from Nestlé in future, it would like to consider inviting a debate at its conference?

It is also worth remembering that the UK Advertising Standards Authority (ASA) spent two years examining similar claims made by Nestlé in an anti-boycott advertisement. Though it ruled in Baby Milk Action’s favour in 1999 on all our complaints Nestlé continues to repeat similar claims where the ASA has no power to investigate – such as in the letter to the RCSLT. See:http://www.babymilkaction.org/pages/jbc.html#1

Untrue and misleading claims in the Nestlé letter.

Note 1: Evidence gathered by people on the ground around the world shows that Nestlé systematically undermines breastfeeding in the way it promotes its breastmilk substitutes. The example below is Nestlé's Nan infant formula purchased in Malawi in August 2009 - Malawi is one of the world's poorest countries with under-5 mortality at 140 per 1,000 live births. Yet Nestlé promotes its formula with a logo claiming it 'protects'. The logo detracts from the legally-required 'breastmilk is best for babies' message, a message that Nestlé refused to translate into the national language of the country until Baby Milk Action campaigned on this issue, bringing it to the attention of Mark Thomas who exposed the practice on national UK television, prompting Nestlé to back down. Baby Milk Action is currently running a campaign calling on Nestlé to remove its 'protect' logo from Malawi and all other countries - this is a global strategy - the labels were on proud display at Nestlé's shareholder meeting in Switzerland in April 2009.
You can take action over this and other some other current examples of Nestlé malpractice at:
http://www.babymilkaction.org/CEM/cemjuly09.html

Note 2. Pasteurised donor breastmilk is used in many countries when mothers cannot breastfeed, for example if their baby is premature.

While Nestlé claims that infant formula is the only 'suitable alternative' it also promotes its whole milk in the infant feeding sections of pharmacies and supermarkets around the world and in materials such as this calendar from the Dominican Republic.



Many poor mothers who use powdered milk to feed their infants use unsuitable powdered whole milk rather than formula, which is typically three times the price.

Again this practice is driven from the top of Nestlé - the picture below is from one of Nestlé's own 'social responsibility' reports and shows Nestlé auditors next to Nido whole milk alongside formula in the baby food section of a pharmacy. Baby Milk Action raised this with Nestlé and called on it to keep whole milk away from infant formula in retail outlets, but it refuses to do so, arguing that as whole milk is not a bona fide breastmilk substitute, no marketing regulations apply to it! It may be totally immoral not to stop this practice, but it is all money in the bank for Nestlé.

See: http://www.babymilkaction.org/resources/yqsanswered/yqanestle03.html

Earlier this year a study published in the British Medical Journal exposed coffee creamer being promoted with a logo showing a bear with a baby in the breastfeeding position, which led to it being used in feeding bottles. The exposure of an issue that had been raised for years did prompt Nestlé to remove the logo. See:
http://boycottnestle.blogspot.com/2009/01/nestle-bear-brand.html

Note 3. As the label from Malawi shows, Nestlé undermines the required 'Breast is Best' message. The WHO Code prohibits idealizing text and images from labels, so it is dishonest of Nestlé to imply it complies with the Code's requirements when it has 'protect' logos and other claims on labels.

In addition, Nestlé refuses to tell those parents and carers who do use formula how to prepare it to reduce risks of possible intrinsic contamination. Powdered formula is not sterile and babies have died as a result of Enterobacter Sakazakii contamination in Nestlé formula in the past. Companies have been called on to make those who use formula aware of the risks and to revise their instructions so these can be reduced. Nestlé refuses to do this. See:

Note 4. It is staggering that Nestlé is boasting about a DVD in the letter when this was distributed in breach of UK law, which requires that such materials receive prior authorisation from the responsible government department. Baby Milk Action has campaigned on this and finally it was taken up by Croydon Trading Standards which has informed us that it has "“written to the company stating that they need to obtain approval from the Department of Health.” In other words, the video had been distributed in breach of the Regulations since its launch. As far as I am aware permission has still not been granted - I have forwarded Nestlé's letter to Trading Standards.

So why is Nestlé boasting to RCSLT of a film distributed in breach of the law? Because it thinks it can get away with people not knowing the background.

The history of the film is more illuminating still. It was launched at the Royal College of Midwives Conference in 2004 by Chris Sidgwick, resumably the midwife that Zelda is referring to as 'independent'. At the launch Chris made an appeal for midwives to drop their support for the Nestlé boycott so as to make use of the video. We raised at the time that the video could only be distributed if the Department of Health had given permission, but Nestlé went ahead regardless.

Zelda Wilson then took Chris and some others on an all-expenses-paid trip to Nestlé HQ in Switzerland to prepare an article on the baby milk issue. The resulting article was published in the British Journal of Midwifery, but was so misleading and flawed that Baby Milk Action was given a substantial right to reply in a subsequent issue. Nestlé continues to distribute the article without our right to reply. The article really was very badly done, with references misused, quotes misapplied and other types of factual errors which led us to question - without satisfactory answers - whether it had gone through peer review. (The British Journal of Midwifery is itself known for breaching the baby food marketing requirements, advertising Aptamil on a free-gift calendar in a past issue for example). A full analysis with links to original documents can be found at:
http://www.babymilkaction.org/resources/yqsanswered/yqanestle09.html

We then discovered that Nestlé was sponsoring study days run by an organisation called HCP Study Events - proprietor Chris Sidgwick. Communications from Chris about one event highlighted the expert speaker “Zelda Wilson a State Registered Dietician specialising in human interaction and behaviour", but failed to mention that Zelda Wilson works for Nestlé.

The HCP Study Events website does admit, however, that the organization is supported by a grant from the Nestlé Nutrtion Institute (see bottom of the page)– so much for Zelda’s claim of ‘independence’. See:


As well as these financial links, Chris and Zelda formed part of a five-person contingent that lobbied students at Sheffield University to drop their support for the boycott in a visit on 31 January 2008 - fortunately students consulted Baby Milk Action, UNICEF and Save the Children and the report countered some, though not all, of the dishonest claims made. Save the Children recalled studies had found "violations by Nestlé are systematic. We have no reason to believe that this has changed." Students voted to retain the boycott when it came to a cross-campus referendum. See:

Earlier in 2009 we exposed that Chris was trying to recruit others to go on trips to Switzerland at Nestlé's expense to write articles. See:
http://boycottnestle.blogspot.com/2008/04/nestle-uk-strategy.html


Note 5. Nestlé's claim about taking part in devising the WHO Code is so shameless it is laughable. UNICEF and WHO convened meetings to discuss developing a Code in 1979 following a long campaign, including a Senate hearing called by the Senator Edward Kennedy, who passed away this week. You can see a clip of this at:

It is true that industry was involved in these discussions alongside campaigning organisations, including representatives of the Baby Milk Action Coalition as we were known at that stage. Throughout Nestlé attempted to weaken the Code and its Vice President, Ernest Saunders, opposed the final version when it came before the World Health Assembly, calling it 'irrelevant' and 'unworkable' and ‘bereft of support from the world industry’.

But reading Zelda's re-writing of history, you would think Nestlé was behind the Code from the start! You can download a copy of Nestlé's letter and other documents from the time at:
http://www.babymilkaction.org/resources/yqsanswered/yqanestle09.html

Note 6. The statement that "infant formula can only be marketed through healthcare professional and only by sharing scientific information" is nonsensical and does not reflect the provisions of the Code. Marketing includes the process of selling and formula can be sold through retail outlets, though some countries have attempted to limit sales to pharmacies.

What the Code restricts is PROMOTION. There should be no promotion of any type.

Companies are limited to providing scientific and factual information to health workers and it is for health workers to advise parents - not to market infant formula to them on behalf of Nestlé, but to provide them with objective information, including on the benefits of breastfeeding and the difficulty of reversing a decision to introduce infant formula.

The Code also prohibits companies giving gifts to health workers and seeking direct and indirect contact with parents - which Nestlé breaches systematically. Subsequent Resolutions also address the issue of conflicts of interest and call for special care when it comes to accepting sponsorship for health workers or programmes involved in infant feeding.

As the RCSLT is all too aware, Nestlé is very keen on sponsoring health workers.

Note 7. The claim that Nestlé's marketing is independently audited and violations addressed is untrue. Nestlé does pay a firm called Bureau Veritas to conduct audits – meaning it is not independent. Bureau Veritas audits are carried out not against the International Code, but Nestlé's own Instructions. As well as auditing against these weaker provisions, Bureau Veritas misses the violations documented by the International Baby Food Action Network (IBFAN) or excuses them.

When violations are reported to Nestlé directly it is similarly dismissive unless pressure from adverse publicity and the boycott prompts it to act, as in the case of refusing to label products in Malawi in Chichewa, the national language, as described above.

Nestlé similarly paid Bureau Veritas to audit its water bottling activities in the town of São Lourenço, Brazil, when the company was under fire for destroying an historic water park in the spa town. Nestlé claimed Bureau Veritas cleared it of any wrong-doing and found it was fully compliant with the legislation. When questioned by Baby Milk Action, Bureau Veritas, which had visited Brazil, admitted it was unaware that the Public Prosecutor in the town had taken Nestlé to court - Nestlé eventually agreed to stop pumping and to compensate the town under the threat of daily fines until it did so.

Questioned by Baby Milk Action as to why it had failed to mention these and other key facts showing Nestlé was breaking the law, Bureau Veritas admitted: "our work did not constitute a legal audit as such, nor did it include a review of the on-going civil action" (even this was incorrect as at that time Nestlé had agreed to the Prosecutor's demands). None of these facts has stopped Nestlé from claiming regarding this case: "a third party audit by Bureau Veritas confirms that we have acted in accordance with Brazilian legislation",

See:

Note 8. Far from being 'Europe's leading analysis house for socially responsible investment' GES Investment Services is perhaps unique in the so-called ethical investment sector as it looks only to company reports on their activities rather than independent monitoring reports. IBFAN has asked GES to accept its monitoring reports as evidence of Nestlé malpractice and it refuses to do so, saying its analysis model does not allow this. Reputable organisations such as FTSE4Good exclude Nestlé from their ethical investment lists because the company's policies and practices to not meet their criteria. See:

Note 9. Nestlé's 'Code Action' website has a curious history. It was launched amongst much fanfare as the online depository for monthly 'Code Action' reports. These reports were to showcase Nestlé's claim that it complies with the Code, but they very quickly became an embarrassment to Nestlé. One issue carried a substantial right to reply from Baby Milk Action after the company had denied our claim that it was hiring health workers to promote formula in rural areas of the Philippines. Other reports carried apologies to governments which Nestlé had falsely claimed had verified it was complying with the Code. The monthly reports became more and more infrequent and there hasn't been a new issue for some years. See:
http://boycottnestle.blogspot.com/2006/10/searching-for-action.html

Why is Nestlé targeting the RCSLT?

Nestlé attempts to forge links with health workers around the world, particularly those connected with infant feeding. In part this is as a route to target parents, for example by providing free gifts bearing the Nestlé name and styling of its formula. Zelda Wilson is on the record from one of her anti-boycott presentations as admitting the purpose of such gifts is: "to keep the company name and products in people's mind." When the gifts are for maternity wards then clearly the relevant product is infant formula. See:
http://www.babymilkaction.org/CEM/cemmarch08.html

Speech therapists have a role to play in infant feeding – indeed in Brazil it is common practice for milk banks to have a speech therapist as part of the team to help with positioning and because infant feeding methods can have a profound effect on development of the mouth and teeth. In countries such as Brazil Nestlé also attempts to woo speech therapists with financial support.

A related goal is that Nestlé can then use its links to try to improve its image. In part this may be by boasting of its financial support to the organization. It is also because an organization accepting Nestlé funding is inevitably drawn into defending the company in excusing its decision. So in The Bulletin the Editor suggests that the documents provided by Nestlé support its position, whereas objective analysis of these and source documents such as those I reference would expose how Nestlé has attempted to mislead.

If you question whether Nestlé could really be so dishonest in the assurances it has given in its letter, let me simply say you need to wake up and smell the non-Nescafé coffee.

That is the least of its sins. This is a company that puts its own profits before the health and well-being of infants. As well as using deception to divert criticism of its practices, there are other clues as to its nature, such as the fact it employed a former MI6 officer to hire a spy to infiltrate a campaign organisation in Switzerland. Many other concerns have been raised by campaigners and employees regarding other aspects of Nestlé's business. See:
http://www.nestlecritics.org/

I have contacted the Editor of The Bulletin asking that an objective assessment of Nestlé's claims is published after considering the source documents and other evidence. Failing that, I can provide a response to Nestlé. In the meantime, please do direct people to this analysis of Nestlé's claims to subject them to a little sunlight.

Monday, August 31, 2009

Nestle launches £43 million Nescafe coffee promotion - more opportunities to promote the boycott

Nestlé, one of the world's most boycotted companies, is about to launch a £ 43 million promotional campaign in the UK for Nescafé coffee, the principal target of the boycott.

You can obtain leaflets and posters with the 'Give Nescafé the Boot' logo from Baby Milk Action or download them here:


There are many other resources for promoting the boycott at:

I've posted the following comment on The Guardian website, which has a report on the promotional campaign at:

---
Nescafe is, of course, the principal target of a consumer boycott over Nestle's aggressive marketing of baby foods. Monitoring around the world by the International Baby Food Action Network (IBFAN) - consisting of more than 200 groups in over 100 countires - finds Nestle to be the worst of the companies in pushing breastmilk substitutes in breach of international standards adopted by the World Health Assembly. Such tactics contribute to the unnecessary death and suffering of infants - according to UNICEF 1.5 million babies die every year for not being breastfed - and puts infants that have to be fed on formula at risk.

You can see current examples of malpractice highlighted by the UK group Baby Milk Action - including how Neste labels its formula as 'protecting' babies, when in truth they are more likely to become sick and, in conditions of poverty, to die than breastfed babies. See:

As The Guardian has previously reported, Nestle is one of the four most boycotted companies on the planet. See:

In the past it has tried to improve its image by launching a 'fairtrade' coffee - backed by a misleading national advertising campaign which failed to mention that just 0.1% of coffee farmers dependent on Nestle were involved in the scheme. The strategy was widely criticised, not least because Nestle's poor treatment of farmers and role in driving down prices paid to them, is a matter of record. See:

Thursday, August 27, 2009

Senator Edward Kennedy - remembering his contribution to holding Nestlé and others to account

Senator Edward Kennedy passed away on Tuesday. He played a pivotal role in the baby milk campaign, calling Senate Hearings in 1978 and putting company executives on the spot about their aggressive marketing practices. The added calls for a marketing code was taken up by WHO and UNICEF and led to the International Code of Marketing of Breastmilk Substitutes three years later.

A press release on our website tells more. See:

Here's a clip of a Nestlé executive being put on the spot. The Hearings are so significant that even today Nestlé is trying to discredit them, distributing a paper with misrepresentation of what happened. See:


Senator Kennedy found that executives felt they had no responsibility for investigating the conditions under which their formula was used.

You can find transcripts and a scan of a contemporary article from the Washington Post (24 May 1978) on the Hearings at:

Here's an extract from the Washington Post: "Oswaldo Ballarin, President of the Nestlé Co. Brazil, which produces infant formula, angrily denied the charges, saying: 'The US Nestlé Co. has advised me that their research indicates this is actually an indirect attack on the world's free economic system.' A red-faced Kennedy shot back: 'Now you can't seriously expect us to accept that... that these people are involved in some worldwide conspiracy to attack the free world's economic system.' Ballarin apologised."

Saturday, August 22, 2009

International Milk Banking Conference in 2009

A message from the site of the UK Association for Milk Banking about a celebratory conference for a century of human donor milk banks taking place on Saturday, 26 September 2009 in Vienna.

Milk is pasteurised and stored and used principally for premature infants, who do far better than infants fed on formula and are less likely to develop the debilitating condition of necrotosing enterocolitis (gut tissue death).

---
The European Milk Banking Association (EMBA) is delighted to host this Centenary Anniversary Conference in Vienna, home to the world’s first established human milk bank. This will be an opportunity to learn from the accumulated wisdom of a century of milk banking and to identify current problems. We will also be considering how best to utilise this knowledge to ensure optimum safety and accountability as the future of milk banking unfolds.

Details and booking forms at:

Topics include:

• A century of milk banking

• Is donor breastmilk baby friendly?

• Achieving Optimum Nutrition for preterm infants

• Analysing breastmilk in practice

• Uses of Donor breastmilk – what next?

• Making a world of difference – a look at milk banking around the globe
---ends

Wednesday, August 12, 2009

Danone censured again for misleading parents over Milupa Aptamil formula

Danone picked up another ruling against its Milupa Aptamil follow-on formula this week from the UK Advertising Standards Authority (ASA). This time it was for its television advertising, which suggests that Aptamil protects babies against infections because it contains IMMUNOFORTIS - a made up name, which is itself an idealizing claim.

Two weeks ago the ASA ruled Danone could not claim that IMMUNOFORTIS protects against infection or that Aptamil is the 'best follow-on formula' and that it had breached the Advertising Code's clauses on substantiation, truthfulness and comparisons. See:

Baby Milk Action did not figure in the latest ruling, and we were not aware of or consulted on the draft ruling or invited to submit evidence. This is surprising as we have been complaining about the television advertising to the authorities since it appeared and featured it as an example of malpractice in the monitoring reports we produce for the Baby Feeding Law Group, which are submitted to the ASA. It was listed in the March 2009 report as 'ASA investigating' - but we were not subsequently contacted. See:

Congratulations to the members of the public who registered complaints with the ASA. Despite these recent rulings, the ASA has a very poor record in even taking up the cases reported to it, generally rejecting them out of hand. It has also rejected the role assigned to it in the Guidance Notes accompanying the Infant Formula and Follow-on Formula Regulations 2007 (see correspondence in the March 2009 report stating: "We have no remit or authority to apply standards to promotions or communications that are beyond the scope of the Codes (regardless of the sector in question) and the ASA Council cannot be bound by the content of a guidance document."

The advertisements show a protective glow around children fed on Aptamil, with the suggestion this wards of germs, such as when other children sneeze on them.



Friday, August 07, 2009

Links to company contact pages to take action over unethical baby food marketing

Have you sent messages to the companies that put infants at risk by pushing baby milk in ways that breach the marketing standards adopted by the World Health Assembly? That contravene the right of mothers' to receive accurate information on formula? Cases were highlighted on our Campaign for Ethical Marketing action sheet for July 2009, which is available on our website at:

You can send messages via company websites. I only give the general link to the site as the companies keep moving the specific contact page, perhaps trying to shake us off.

But for now, those below work. On the campaign sheet you find a suggested message that you can cut and paste into the comment box on the company website and edit as you see fit (though I prefer it if people don't get abusive as this may be used against the campaign!)

Nestlé - for claiming its formula 'protects' when children fed on it are more likely to become sick than breastfed babies, and other cases.

Danone - requesting that it respects the Advertising Standards Authority ruling against claims it makes about Aptamil and Cow & Gate formula, and removes the untrue claims from all materials and labels. Danone is the parent company, owning Nutricia, Milupa and Cow & Gate brands (and it is Milupa Aptamil). They may pass it on to the subsidiary company, but we want to reach the people at the top of the empire so they know people are concerned. It is Danone that may face a consumer boycott in the future if it does not take action. It is starting to rival Nestlé for malpractice, particularly in Asia as it tries to compete.

You can find Danone country sites at:

The UK site is:

Mead Johnson - for making untrue claims about its Enfamil formula (claims similar to those the ASA ruled against in the Danone case, above).

The US site contact form requires US address information, information on children in the family and offers free samples. I was able to submit the form, putting in my real address, with the Mead Johnson Zip code (477421). The link is:

I also tried the UK site at:

You can find address and fax numbers via these links.

Sunday, August 02, 2009

Professor Kramer sets record straight over 'breastfeeding controversy' articles

Professor Kramer has given an interview to the Independent on Sunday explaining how journalists misrepresented his research and what he said about it when writing articles suggesting the benefits of breastfeeding are questionable.

These articles appeared shortly before the UK Advertising Standards Authority published a ruling against Danone/Milupa's claim that Aptamil is the 'best follow-on formula' and claims about it building a child's immunity, leading to references to the 'controversy' over the benefits of breastfeeding appearing in some reports. Now it is World Breastfeeding Week, there is the same danger. See:

Whether the hidden hand of the formula industry was behind the articles, or it was simply journalists looking to stir up an argument and being sloppy or dishonest with their representation of Professor Kramer's research is probably something we will never know.

However, this is what Professor Kramer has said to the Independent on Sunday, see:

"Journalists certainly have the right to express their own opinions, but not to misquote experts they choose to interview in order to support those opinions. That sort of sensationalist journalist would not surprise me from the tabloids, but I had expected better from The Atlantic and The Times."

The article continues:

---extract
The Times quoted Kramer, who is based at McGill University, Montreal, as saying there was "very little evidence" breastfeeding reduces the risk of a range of diseases from leukaemia to heart disease. Yet, what he actually said was: "The existing evidence suggests that breastfeeding may protect against the risk of leukaemia, lymphoma, inflammatory bowel disease, type 1 diabetes, heart disease and blood pressure." All he did concede was that we need "more and better studies to pursue these links", a common cry from academics lacking in funding.

As for the article merely casting him "in the camp that believes that breastfeeding will turn out to have a slight effect on brain development", well, that hardly squared with his life's work, he said yesterday. "There is an IQ advantage to breastfeeding by as much as three or four points. It's not the difference between Einstein and a mental retard at an individual level, but it means having a smarter population on average, fewer children with school difficulties, and more gifted children."

He added: "There really isn't any controversy about which mode of feeding is more beneficial for the baby and the mother, but when you read the article in The Times it sounds like there is." Furthermore, he points out: "I'm not aware of any studies that have observed any health benefits of formula feeding. That's important, and any mother weighing the benefits of breastfeeding vs formula feeding needs to know that."
---extract ends

Professor Kramer also told the journalists that the benefits of breastfeeding are so clear there is no need for breastfeeding advocates to overstate the case. This was flipped to suggest he was condemning advocates for overstating the case.

Speaking on the BBC Radio 4 Woman's Hour programme, Professor Kramer again commented on how the quote attributed to him regarding the evidence for the benefits of breastfeeding was incorrect. He did suggest greater research was needed and that public health advocates should not rely on older studies, particularly with regard to allergy prevention. You can listen to Professor Kramer and Professor Mary Renfrew at:

He stressed there have been no health benefits found for formula feeding. The discussion also covered why the issue had blown up, the support needed for breastfeeding and that mothers who use formula should not be made to feel guilty. He stated clearly that he has no problems with the expression 'breast is best' and that there is no question that 'breastfeeding is better than formula feeding where it is possible'.

The articles have led to these misrepresentations of Professor Kramer's work and statements being reproduced in other reports - such as some on the ASA ruling - and on talkboards, causing harm that will likely echo on for years and undermine the right of mothers to accurate information.

Conspiracy or cock-up? It is always difficult to judge.

Even the Independent on Sunday article, setting out to set the record straight, misleadingly labels Baby Milk Action as 'anti-formula campaigners', both unwarranted and an industry portrayal we are trying to escape. It states clearly on our home page 'Baby Milk Action is not anti-baby milk', so what we have here is probably a journalist in too much of a hurry. But we have to live with the consequences.

To set that record straight, let me stress we are 'infant health campaigners' and work both to protect breastfeeding and to protect babies fed on formula. We do this through monitoring baby food company policies and practices against the International Code of Marketing of Breastmilk Substitutes and subsequent, relevant Resolutions adopted by the World Health Assembly - companies are expected to abide by this code independently of whether it has been introduced in government measures.

We work for legislation implementing the Code and Resolutions and hold companies to account through campaigns such as the Nestlé boycott, which targets the worst of the companies. This does not make us anti-formula - as it explains on our home page:

"Breastmilk substitutes are legitimate products for when a child is not breastfed and does not have access to expressed or donor breastmilk. Companies should comply with composition and labelling requirements and other Code requirements to reduce risks - independently of government measures. Parents have a right to accurate, independent information. Baby Milk Action is not anti-baby milk. Our work protects all mothers and infants from irresponsible marketing."