Monday, March 12, 2007

First podcast marks crackdown on UK baby food industry

Well folks, as threatened, I have started a podcast.

And what a momentous day on which to start! With a major victory in the campaign to protect infants and mothers in the UK - the authorities have just declared that current infant formula labels with their prominent health claims are illegal. That's right, illegal. Baby food companies are busy re-designing as I speak or they will face prosecution and fines.

Soon labels will no longer have claims like: 'closer to breastmilk', 'supporting a baby's natural immune system', 'helps brain and eye development' etc. Since 1995 such claims have been illegal, but it has taken 12 years of monitoring and campaigning to prompt this action from the authorities.

Phew. I told you we have to be prepared for the long haul!

Tomorrow I will say more about how the campaign finally made this breakthrough and its implications. We are now proud to be able to say the UK is setting an example for the world!

The intention of the podcast is to provide an audio presentation of the preceeding week's blogs - slightly derailed in this first episode by the breaking news.

You can hear the blog via the Baby Milk Action website or by subscribing using the iTunes service. For details, see:

Watch for news coverage of the crackdown on the UK baby food industry. See our press release at:


tanya@motherwearblog said...

Hooray! This is wonderful news. Thank you for all of your hard work on this.

- Tanya (Motherwear Blog)

Heather Welford said...

I am fan of podcasts and it's great to see Baby Milk Action doing one - and congrats on the law change.

Heather Welford said...

Great news about the podcast and the change in the law.

Shame to hear Oona King's campaign to give young people a voice has been sponsored by Nestle. She has been mentioning the sponsor on her radio interviews, too, so they are getting their name check.