Monday, April 30, 2012

Nestlé demonstration - Croydon

11:00 - 12:00 Saturday 19 May 2012
Download the flier with map, car park and travel details - click here
Join the virtual demonstration on Facebook - click here

Nestlé refuses to change its baby milk marketing practices - unless there are protests

Baby Milk Action and our partners around the world have been working for over thirty years to protect mothers, babies and their families from the aggressive marketing practices of the baby food companies.

Today over 60 countries had introduced laws to enforce the marketing standards we helped to bring at the World Health Assembly, the world's highest health policy setting body. However, according to industry analysts Euromonitor: "The industry is fighting a rearguard action against regulation on a country-by-country basis".

We monitor the companies and remind them they have a responsibility to respect the marketing standards even where governments have not yet introduced laws. On 19 April, I attended the Nestlé shareholder meeting in Lausanne, Switzerland, to ask the company's board and the shareholders to respect the marketing standards and to bring its policies and practices into line. One of the concerns is that Nestlé promotes its formula with the claim it "protects" babies. In truth, babies who are fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. The clip below from the 2010 demonstration includes and explanation of the logos:

Film clip - Nestle baby milk marketing strategy explained - click here if it is not displayed below.

Mr. Henry Nastie was played by me, Mike Brady of Baby Milk Action. Other people interviewed were campaign supporters who had come to demonstrate at Nestlé (UK) HQ

The response from the Nestlé Chairman, Peter Brabeck-Letmathé, at the shareholder meeting was that it is not for Baby Milk Action to tell him what to do. All we are asking is for Nestlé executives to follow the rules.

We need to keep up the pressure, because pressure works. Recently thousands of people emailed the company to complain about it promoting its formula with the claim it is "The new 'Gold Standard' in infant nutrition". As a result, Nestlé discontinued the leaflet with this claim. However, it is refusing to stop the majority (97%) of the violations in the last global monitoring report.

Nestle monster
We are holding a demonstration at Nestlé (UK) HQ in Croydon on Saturday 19 May from 11:00 to 12:00 to say this is just not good enough. Please do come along if you can. You can let us know you are coming by completing our online form - click here.

You might like to wear one of our new "Fight the Nestlé monster". The monster has just grown as it has swallowed Pfizer's infant nutrition business. That means it now owns the SMA brand, which brings it into the UK market. Click here for the t-shirt.

If you can't make it to the demonstration, you can support our other events and campaigns.
Donations are also very welcome and help to keep us operating to hold Nestlé and the rest of the baby food industry to account.

Download the attached leaflet for a map, NCP car parks and other information - click here.

You can scan the OCR code on the leaflet with a smartphone to access the data about the demonstration.

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