Friday, May 28, 2010

Send a message to Nestle and spread the word

All postings regarding Nestlé's marketing of baby milk were censored at the company's Creating Shared Value Forum yesterday, so with the management refusing to engage with the public, we need to increase the number of messages going to Nestlé. Baby Milk Action is making this easier with new features on our new-look website.

You will find you can now easily share links to pages of interest with your friends. Try it out on our new film clip about Nestlé's strategy of promoting baby milk with the claim that it 'protects' babies, even though it knows babies fed on baby milk are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. The page includes a form for sending a message to Nestlé calling for it to stop this practice. See:

When you've sent your message, why not pass on the link using the 'share this link' feature on you'll find on the site (left column), or the link at the bottom of the page, where you can add a personalised message. You can also share pages on Facebook.

People left comments on Nestlé's Facebook page yesterday while its Creating Shared Value event was taking place as comments posted to the discussion board, where Nestlé invited the public to engage with the company, did not get past the moderators. None of the questions were put to the panel at the associated event in London, which became a Public Relations coup for Nestlé as speakers spoke of their work in development in front of the Nestlé brand name.

The volume of messages about its baby milk marketing did at least prompt moderators to acknowledge people had been sending them and respond with links to Nestlé's policy statements and an offer to send its audit reports. However, Nestlé's policy statements and misleading audits are amongst the things people complain about - hence, Nestlé's refusal to post the actual comments people were making.

Nestlé's Creating Shared Value reports are also an attempt to Greenwash the company and divert criticism of its negative impact on babies, people and the environment. Past reports have been analysed by the Nestlé Critics, but there was no-one at the event to challenge Nestlé's portrayal of itself. So let's spread the word ourselves and plan for a demonstration at the event next year so the voices of those who Nestlé wishes to pretend do not exist will be heard.

No comments: