Monday, November 02, 2009
How was Nestlé-Free Week for you?
How was Nestlé-Free Week for you? Just another Nestlé-Free Week? The first time you took boycott action? The first time you heard of Nestlé baby food marketing malpractice? A good strategy to telling people about the boycott?
Should we now stick to the last week of October for Nestlé-Free Week from now on to build its profile until Nestlé accepts the four-point-plan for saving infant lives and ending the boycott?
The boycott runs throughout the year. Nestlé-Free Week is intended to boost the boycott: for those who boycott to do more, for those who don't boycott to do something. It provides an opportunity for people to tell others about how Nestlé pushes its baby milk in breach of international marketing standards and endangers infants (if this is new to you, click here). When people say they would boycott, but can't give up their favourite Nestlé product, they can be challenged to do so for this week, and may then continue boycotting when they have found an alternative product. That's the theory. Does it work, or might people think the boycott is just for one week a year?
Share your views and experiences in the comments below.
We want the week - and the on-going boycott - to gain ever more support. Nestlé has helped us to promote the week in the past through its public relations gaffs. And it was no different this year.
2009 Nestlé-Free Week 26 October - 1 November (possible new fixed date): Nestlé's Twitter PR disaster boosts the week, particularly in the US, where the week encompasses Halloween and Nestlé candy was boycotted.
2008 Nestlé-Free Week 4 - 10 October (20th anniversary of current boycott launch) : Nestlé attempts to derail launch of Nestlé Critics website, drawing more attention to it.
2007 Nestlé-Free Week 2 - 8 July (30th anniversary of 1st boycott launch): Nestlé's Global Public Affairs Manager admits Nestlé is 'widely boycotted'.
We have a particular focus for action at present: persuading Nestlé to remove logos from its formula labels that claim it 'protects' babies. Keep up the pressure by sending a message to Nestlé if you have not done so already by going to: