Tuesday, May 29, 2007

Binit.org - dump your baby milk freebies

Here's a great initiative: Binit.

The idea is simple:


All pregnant women and new mothers have a right to receive good quality, evidence based information about infant feeding in an environment which is free from commercial pressure.

Bin it! is a campaign to raise awareness by calling an amnesty on baby milk company sponsorship in the UK healthcare system.

Bin it! is encouraging health workers to check their facility and dispose of any materials sponsored by baby milk companies.

Bin It! is collecting baby milk company marketing materials. So just before you Bin it! please photograph any materials and send them in. You can use a camera phone for this, and can text photo's to 07816 268103 or e-mail


The organisers will send images on to Baby Milk Action for the monitoring campaign we coordinate for the Baby Feeding Law Group.

The Binit site links to the monitoring pages of the BFLG site.

So spread the word and lets clean up the UK health care system!


Corporate-free materials exist. Some of it you may have to pay for, like that in the Baby Milk Action on-line Virtual Shop.

If you have other suggestions for sources of corporate-free materials leave the details as comments below.

Check back for details of how the Binit campaign is going. Remember you be notified when new entries are made to this blog using an RSS feed reader or blog subscription service. Have a search around on the internet. There are a lot out there.

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